Advertising In AFL Is Ruining Spectacle

Advertising In AFL Is Ruining Spectacle

This story was originally published by

SHARE
THIS



While we’re more of an NRL office, when we stumbled across these musings from journalist Ryan Hartwig on The Roar, we were intrigued. Check out his queries below. The full piece is available on The Roar.

As minor and seemingly insignificant as it may appear to be, I noticed something in both the 2015 AFL season and now the 2016 season, which is three rounds underway. 

Does anybody else find the constantly moving advertising disruptive and distracting at matches?

While you are the game, but more particularly, when you are watching on TV, this unnecessary advertising ploy becomes quite frustrating.

Your mind is constantly wandering with the ridiculous adverts moving in the background, which move at quite a speed.

What it further led me to wonder is, what do the guys that are actually on the ground think of it? Does it bother them? Is there any real need for it to be constantly moving?

Read the full article from Ryan Hartwig on The Roar here.

Please login with linkedin to comment

Frontier Media sports advertising The Bastion Group the roar

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine