AFL Star Jimmy Bartel Named As Bonds Father’s Day Ambassador
Nothing screams "I made little to no effort" come Father's Day than…
Why A Slow Comment Is As Bad As “No Comment” In A PR Crisis
Monumentally f@cked-up? Fear it'll be on the front page of every newspaper…
AFL Partners With CytoSport To Promote MUSCLE MILK
After any exhaustive gym session, B&T staff insist on a MUSCLE MILK.…
Who Won Thursday’s Big Night Of Sport? The Socceroos, AFL Or The NRL? (As Saudis Labelled “Disgraceful”)
It was a mega night of sport last night. However, it was…
LIFT Launches New Hard-Hitting Campaign With The AFL
LIFT unveils hard-hitting lemon campaign. Although, we'd say being hit in the…
DrinkWise Announces New Score Review Partnership The AFL
AFL unveils new responsible alcohol initiative. No news on a similar cocaine…
Swisse Unveils New AFL Campaign & Ambassadors
Swisse Wellness has reconfirmed its commitment to supporting the Australian Football League…
AFL Rejects Broadcaster’s Demands To Shift The Grand Final To A Twilight Game
Already making plans for September 30th? If you don't mind us saying,…
Woolies Feeds Aussies’ Footy Hunger With New Campaign Via M&C Saatchi
We would say check out the new Woolies ad here, but as…
Seven Unveils All-Male AFL Commentary Team (And, No, It Didn’t Go Down Well)
Nothing has "disaster" writ large like seven white middle-aged men in a…
AFL Fan Study: Brisbane Lions Fans Are The Least Loyal (& Actually Prefer To Watch NRL)
Absolutely no one pretends to like the Swans or GWS if, and…
Study: Aussies Are Playing Less Team Sport, While Soccer’s Participation Soars
Do colleagues love when you fold your fat rolls into a talking…
Chris Hemsworth Talks Up His Beloved Western Bulldogs In New AFL Campaign
Think Australia's going to get done in the cricket? Well, switch your…
Australia May Love Sport, But Our Sport Ads Suck! How Do We change That?
Do you make ads with a sporting vibe? Well, according to this…
Coke’s PUMP Named Official Water Of The AFL
PUMP is our drink of choice when watching any AFL. That's not…
Geelong Cats Lose Long-Time Sponsor Over Captain’s Speeding Incident
There's an important lesson in here for you young people. Although we're…
AFL Players Invest In Item-Sharing App ‘Rack’
Ben Morris and Danijel Jefic partner with Buzinga App Development to develop,…
NAB AFL Women’s Trailblazing In Digital As Well As Women’s Sport
The launch of the NAB AFL Women's league broke new ground in…
Worner Urged To Quit Sydney Swans Board As Fallout From Affair Continues
Worner set to pay ultimate price for affair - he'll have to…
AFL Premiership Captain Slams “Out Of Control” Sports Bet Advertising
Sports bet advertising fast replacing sugar, McDonald's & kid's cereals as the…
Lee Lin Chin, Cathy Freeman & Michelle Payne Appear In New Ad For Women’s AFL
Ever get the feeling that Lee Lin Chin and Cathy Freeman are…
NAB’s AFL Ad Accused Of Promoting Tattoos On Kids
We're no fans of tattoos at B&T. The green frog in the…
NRL Grand Final: Why Sharks Fans Like Chocolate & Storm Fans Prefer The Casino
Did you show utter indifference to B&T's AFL fan comparison yesterday? Well,…
AFL Grand Final: Swans Fans Prefer Macca’s And It’s Hungry Jacks For Bulldogs Fans
We've adorned the B&T office with grand final streamers this week. OK,…
Car Companies Missing Out On AFL Club Sponsorship Opportunities: Roy Morgan
This study allows you to match your favourite AFL team with a…
AFL Women’s Unveils Brand Mark By PUSH Collective
The women's game in the AFL has a new logo. And you…
Instagram Helps Launch New AFL Women’s League
As regular B&T readers would know, we're huge fans of women's sport.…
Southern Cross Austereo Extends AFL Rights Deal Until 2022
We love the big game call over the trannie. And by that…
Priceline Pharmacy Named Sponsor In Women’s Australian Football League
Priceline Pharmacy is a co-major sponsor of the Western Bulldog’s team in…
Leaping Leo Barry Stars In Toyota’s ‘Legendary Moments’ Campaign
Toyota has launched its latest Legendary Moments campaign - the 14th iteration…
The Woolshed Company’s ‘Hawk Drops Snake on BBQ’ Video Goes Viral
We've certainly been left with egg on our faces after this. And…
Richmond Football Club Partners With VicHealth To Promote Fitness
Does your Cheezels record stand at five boxes in a single sitting?…
Advertising In AFL Is Ruining Spectacle
The Roar journalist Ryan Hartwig says too many ads are killing AFL.…
CareerOne Joins The AFL As Official Partner
In fantastic news for players and coaches sacked by their cubs, job…
Hawthorn Creates Personalised Video For Fans
With round one of the AFL footy season set to kick off…
Politix Taps Into Lance “Buddy” Franklin In Winter Campaign
We often find Politix's slacks a tad tight in the crotch &…
Twitter Launches Promoted Moments With NAB To Celebrate 2016 AFL Season
Haven't a clue about Twitter's 'Promoted Moment' feature? Then let this be…
NRL Versus AFL: Who Rules In The Social Media Footy War?
The only thing worse than AFL & NRL fans harping at each…
AFL Launches 2016 Toyota AFL Premiership Season TVC With Cummins&Partners
AFL launches "You Make the Game" fan campaign. Although, thankfully sans any…
Vizeum Wins AFL Media Account From MediaCom
Vizeum takes the mark off MediaCom & plants the AFL's buying between…