After a long and intensive pitch process, the Australian Football League (AFL) has appointed Vizeum to manage all its media strategy, planning and buying duties.
AFL general manager of commercial operations, Darren Birch said the quality of responses from agencies was outstanding and that Vizeum was appointed as they presented the best case aligned to the AFL’s expanding business needs.
“Vizeum presented a very strong strategy and creative approach whilst showcasing their method to collaborate with partners, innovation and account management, which was key to our decision,” Birch said.
“The AFL would like to thank our incumbent agency, Mediacom, who have been a very valuable partner in assisting to grow the game over the past nine years.
“Leading into our new broadcast rights agreement in 2017, the AFL felt it was the right point in time to review our media agency structure for the first time in nearly ten years.
“Vizeum’s understanding and approach to integrate with the AFL’s media partners, the Seven Network, Foxtel, News Corp Australia and Telstra, delivered all of our prerequisites and we look forward to working with them moving forward,” he said.
Vizeum national managing director Travis Day said, “The AFL is a brand that connects to so many aspects of society and the opportunity to partner with an organisation that helps shape the fabric of Australia is truly humbling.
“The agency at large is buoyed by this prospect and I am extremely proud of our talented people and the work they have developed.
“The team at the AFL has a clear focus on creating value for fans just as we continue to redefine and create value for our customers. Our philosophy and agenda is aligned and it provides a great platform for how we move forward together,” he said.
Vizeum is underpinned by the buying power and resource of the Dentsu Aegis Network and has a current suite of clients that include BMW, MINI, Red Bull, Pernod Ricard, Domain and Monash University.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]