After a long and intensive pitch process, the Australian Football League (AFL) has appointed Vizeum to manage all its media strategy, planning and buying duties.
AFL general manager of commercial operations, Darren Birch said the quality of responses from agencies was outstanding and that Vizeum was appointed as they presented the best case aligned to the AFL’s expanding business needs.
“Vizeum presented a very strong strategy and creative approach whilst showcasing their method to collaborate with partners, innovation and account management, which was key to our decision,” Birch said.
“The AFL would like to thank our incumbent agency, Mediacom, who have been a very valuable partner in assisting to grow the game over the past nine years.
“Leading into our new broadcast rights agreement in 2017, the AFL felt it was the right point in time to review our media agency structure for the first time in nearly ten years.
“Vizeum’s understanding and approach to integrate with the AFL’s media partners, the Seven Network, Foxtel, News Corp Australia and Telstra, delivered all of our prerequisites and we look forward to working with them moving forward,” he said.
Vizeum national managing director Travis Day said, “The AFL is a brand that connects to so many aspects of society and the opportunity to partner with an organisation that helps shape the fabric of Australia is truly humbling.
“The agency at large is buoyed by this prospect and I am extremely proud of our talented people and the work they have developed.
“The team at the AFL has a clear focus on creating value for fans just as we continue to redefine and create value for our customers. Our philosophy and agenda is aligned and it provides a great platform for how we move forward together,” he said.
Vizeum is underpinned by the buying power and resource of the Dentsu Aegis Network and has a current suite of clients that include BMW, MINI, Red Bull, Pernod Ricard, Domain and Monash University.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]