AFL Partners With CytoSport To Promote MUSCLE MILK

AFL Partners With CytoSport To Promote MUSCLE MILK
SHARE
THIS



The Australian Football League (AFL) has announced a three-year partnership with sports nutrition company CytoSport to promote its MUSCLE MILK brand as the official performance protein partner of the league.

The partnership includes a variety of multi-media marketing elements, including the use of the AFL logo on MUSCLE MILK products.

The league’s general manager of commercial, Richard Simkiss, welcomed the partnership with CytoSport, and said the AFL was pleased to support a high-quality protein product made in Australia.

“Nutrition and protein supplements are a critical part of elite sporting performance, and we are pleased to be partnering with a high-quality and globally-recognised company which delivers products made in Australia with ingredients sourced locally,” he said.

CytoSport’s international brand manager, David M. Holmes, said: “We have a deep history of supporting elite sports leagues, teams, facilities and athletes, and we’re excited to expand that legacy into Australia through our partnership with the AFL.

“This partnership helps strengthen and communicate our commitment to providing leading nutritional support to world-class athletes around the globe.

“We’re proud to be a part of the AFL and support its athletes, teams and dedicated fan base.”

Please login with linkedin to comment

Australian Football League CytoSport MUSCLE MILK The Bastion Group

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine