Jimmy Bartel has been announced as the face of Bonds underwear, starring alongside his son Aston in the campaign.
Bartel joined the Bonds family earlier this year for the launch of Bonds Baby Search and now takes over the reins from sports legend Pat Rafter. With big shoes to fill,Bartel can be seen modelling Bonds latest collection of Men’s underwear that caters to men of all tastes.
Jimmy Bartel is a three-time AFL premiership player, Brownlow medallist, Norm Smith medallist and recently retired from football to focus on his family, his son Aston and matters close to his heart, such as domestic violence. Redefining masculinity, the ex-Geelong Football Club champion is campaigning to reduce Australia’s shocking rates of domestic violence, and is questioning old notions of what it is to be a `man’.
Named as AFL’s sexiest player 7 times, Jimmy appears at ease in the new Bonds campaign, modelling their latest range of Men’s underwear and apparel. Another hero of the campaign is Jimmy’s gorgeous 20-month-old son Aston who is a natural in front of the camera modelling Bonds collection.