The Australian Football League Kicks Off New Play.AFL Website
Milking the clock till the weekend but still need to look busy…
A Second Brisbane NRL Team Could Add $200 Million To Broadcast Rights: Report
The dollars are looking good for the NRL, but it'll have to…
Saatchi & Saatchi Launches Toyota Hilux’s ‘Most Unbreakable Ever’ Campaign
Hate AFL? Not planning on watching the GF on Saturday? Then here…
AFL Announces Wrong Brownlow Medal Winner Online #EpicFail
We only watch the Brownlow's to see Rebecca Judd's frock, so this…
AFL And Mnet Launch New App For Hawks And Eagles Grand Final
Do you despise the Hawks and the Eagles? Utterly no interest in…
NRL And AFL Supporters Are Merging Into One, Says EMMA Data
Dear god what's happening to Australian sport? It's no longer cool to…
A-League Footy Gets Booted To SBS2
The national football comp's been red-carded back among SBS cooking shows &…
Bryan Adams, Ellie Goulding And Chris Isaak To Perform At AFL Grand Final
A Canadian, a Brit and an American will headline this year's AFL…
Why The NRL (And Not The AFL) Rights Deal Is Set To Be The Real Winner
If you look at sports right deals overseas, the NRL's recent rights…
TV Advertising Spots For NRL And AFL Set To Skyrocket
A 30 second ad during a sports game could be more lucrative…
Telstra Denies Reports It’s Downsizing NRL Sponsorship Deal
Telstra has denied reports by News Corp Australia the telco is planning…
AFL Lands $2.5 Billion Monster Deal As Rupert Declares Total War On The NRL (And Channel Nine)
Rupert himself delivers the NRL the best possible 'suck this sausage' after…
News Corp & Foxtel Announce Mega AFL Deal Said To Be Worth $2.5 Billion
News Corp Australia, in conjunction with its subsidiary Fox Sports Australia, today…
James Hird Calls It Quits & Social Media Couldn’t Give Two Sh*ts
We'll be sad to see Hirdy go. Although we haven't watched a…
AFL To Usurp NRL In New Mega Rights Deal That’s Set To Ignite TV Code War
Nine's rivals are reportedly furious and now its new NRL deal is…
Fans To ‘Fanshake’ Their Way To The 2015 Toyota AFL Grand Final
The next iteration of NAB’s Fanshake campaign sees NAB call on this…
Why The NRL’s New Rights Deal Could Spell Death For Some Traditional Clubs
The NRL rights are up for grabs and they won't come cheap.…
ALF Stalwart Joins NOVA For Footy Season
Meshel used to be captained by Jonathan Brown and Tommy just wanted…
Etihad Stadium Gets Totally Wired For Digi Savvy Footy Fans
AFL's plans to digitally penetrate fans comes to fruition with a $10…
Collingwood Footy Club Announces ‘Unrivalled’ Digital Coverage For Fans
It may be the most despised sporting franchise in the country, but…
AFL Still Tops But It’s The NRL That’s Set To Boom
Bastion EBA's Jack Watts says if the NRL can get its commercial…
AFL Launches Season With Campaign From Cummins&Partners
The footy's back! Time to liniment an aching knee, dust off something…
“It’s Too Easy To Lose Fans And Very Hard To Get Them Back”: AFL Chief
Sports fans are fickle bunch and, like any customer, if you don't…
The Days Of The ‘Scarf And Beanie’ Fan Are Over: AFL Boss
AFL fans no longer want to get pissed and abuse opposition supporters,…
Richmond Football Club and ME Bank To Part Ways
The relationship between ME Bank and the club will come to an…
Grand Final Punters On Twitter Make A Terrible Focus Group
Strategist Thomas McGillick says there's an important research lesson for marketers in…
Battle of AFL Grand Finals’ Fan Support Campaigns
What else will have your attention this AFL GF weekend as temperatures…
AFL Timekeeper Tissot Celebrates Footy Partnership With Giant Clock
Melbournians, head down to Federation Square to see the clock in action.
Campaign: Vote For NAB’s Most Footified Fansplantee
Clemenger BBDO Melbourne and NAB launch the next stage of 'Footify Fansplant'…
The AFL Celebrates The Multicultural Round
The Toyota AFL Multicultural Round campaign celebrates the many wonderful cultures who…
EX-AFL BOSS ANDREW DEMETRIOU JOINS THE BASTION GROUP
Former AFL chief executive Andrew Demetriou has taken up an equity position…