The Transport Accident Commission (TAC) has once again stuck to its values when it comes to sponsorship deals, cancelling its arrangement with the Geelong Cats AFL club after its team captain was involved in a speeding incident.
Joel Selwood has had his licence suspended for a month after he was caught doing 127km per hour in a 100km per hour zone just over a week ago, Fairfax Media reported.
The TAC made the decision to cancel its rolling one-year deal sponsorship deal with Geelong (effective immediately) – which has been in place for more than 10 years, and is believed to be worth $250,000 a season.
The TAC issued the following statement on its website yesterday:
“The Geelong Football Club (GFC) and the Transport Accident Commission (TAC) today confirmed the partnership between the organisations would not be renewed.
“For the past 11 years, the Cats have been a great supporter of road safety.
“In January 2015, the GFC stated publicly that in the event of any further serious incidents, the partnership would be relinquished, and the TAC respects the club’s integrity.
“Both the TAC and the Cats will continue to explore opportunities to work in the community to reduce road trauma going forward.”
Geelong Football Club CEO Brian Cook told Fairfax that the club was “disappointed” with the decision.
“We’ve been doing this for over a decade with the TAC and we’ll continue to embrace their message,” he said.
Geelong becomes the third Victorian AFL club to lose its sponsorship deal with the TAC, according to Fairfax.
The company withdrew from a 16-year partnership with the Richmond Tigers in 2005 after a drink-driving and speeding incident involving one of its players, and then cut ties with the Collingwood Magpies in 2008 after one of its players was caught driving at more than double the blood-alcohol limit.
It might be a little more than six months old but indie creative agency It’s Friday, headed by former Leos and Saatchi boss Pete Bosilkovski, is off to an impressive start judging by R3’s monthly account of new business wins. It’s Friday posted an impressive third spot on June’s new business wins after the agency […]
Indie agency Ryvalmedia continues its impressive run, topping R3’s June list for new business wins for the third consecutive month. It’s been an impressive 2022 for the (lead image) Simon Ryan-steered agency after it announced the opening of its Sydney office in mid-July. Ryvalmedia was again R3’s pick of the media agencies with wins that […]
CRA chief executive officer Ford Ennals (pictured) announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a […]
Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]
In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]
Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]
Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]
Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]