Geelong Cats Lose Long-Time Sponsor Over Captain’s Speeding Incident

Geelong Cats Lose Long-Time Sponsor Over Captain’s Speeding Incident
SHARE
THIS



The Transport Accident Commission (TAC) has once again stuck to its values when it comes to sponsorship deals, cancelling its arrangement with the Geelong Cats AFL club after its team captain was involved in a speeding incident.

Joel Selwood has had his licence suspended for a month after he was caught doing 127km per hour in a 100km per hour zone just over a week ago, Fairfax Media reported.

The TAC made the decision to cancel its rolling one-year deal sponsorship deal with Geelong (effective immediately) – which has been in place for more than 10 years, and is believed to be worth $250,000 a season.

The TAC issued the following statement on its website yesterday:

“The Geelong Football Club (GFC) and the Transport Accident Commission (TAC) today confirmed the partnership between the organisations would not be renewed.

“For the past 11 years, the Cats have been a great supporter of road safety.

“In January 2015, the GFC stated publicly that in the event of any further serious incidents, the partnership would be relinquished, and the TAC respects the club’s integrity.

“Both the TAC and the Cats will continue to explore opportunities to work in the community to reduce road trauma going forward.”

Geelong Football Club CEO Brian Cook told Fairfax that the club was “disappointed” with the decision.

“We’ve been doing this for over a decade with the TAC and we’ll continue to embrace their message,” he said.

Geelong becomes the third Victorian AFL club to lose its sponsorship deal with the TAC, according to Fairfax.

The company withdrew from a 16-year partnership with the Richmond Tigers in 2005 after a drink-driving and speeding incident involving one of its players, and then cut ties with the Collingwood Magpies in 2008 after one of its players was caught driving at more than double the blood-alcohol limit.

Please login with linkedin to comment

Authentic Entertainment do lectures Geelong Cats Joel Selwood The Bastion Group

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]