Study: Aussies With Digital & Marketing Skills In Hot Demand, Up 34% In Just Six Months

Study: Aussies With Digital & Marketing Skills In Hot Demand, Up 34% In Just Six Months
B&T Magazine
By B&T Magazine



Latest Fiverr Business Trends Index shows people with digital and marketing skills are in hot demand, up 34 per cent on average since March 2022, as businesses look to capitalise on the somewhat buoyant economy to expand their reach and growth.

Despite economic uncertainty, Australian businesses are continuing to invest in growth and customer acquisition, with Instagram social media manager, marketing strategy and Facebook Ads manager topping the list of the most in-demand skills in Australia in 2022.

Fiverr’s Business Trends Index Top 10 

  • Instagram Social Media Manager, 133 per cent growth; earning range between $330-$1955

  • Marketing Strategy, 50 per cent growth; earning range between $1600 – $6900

  • Facebook Ads Manager, 34 per cent growth; earning range between $580 – $1400

  • Video Advertiser, 44 per cent growth; earning range between $1170 -$4,600

  • Twitter, 39 per cent growth; earning range between $100 – $323

  • Google Adwords, 38 per cent growth; earning range between $381 – $1560

  • Shopify Marketing, 27 per cent growth; earning range between $248 – $490

  • YouTube Monetization, 22 per cent growth; earning range between $132 – $414

  • YouTube Video Editor, 18 per cent growth; earning range between $828 – $3,647

  • Podcast Editor, 18 per cent growth; earning range between $165 – $414

The data from 2022’s Business Trends Index reflects Australian business owners’ resilience and positive outlook for the coming year, says Hila Klein, COO of Fiverr.

“It’s great to see that businesses are investing in digital and marketing roles that are fundamental to growth. Australian businesses continue to navigate unpredictable times from both a labour shortage and economic outlook, and we’re incredibly proud that Fiverr’s dynamic talent cloud solution has played a role in helping them access the skills they need to grow.”

With more businesses looking to fill resourcing gaps quickly, demand for freelancers has been at an all time high. Freelance marketing strategists now have the ability to earn up to $2,300 per job, with other digital roles following suit reporting similar earning ranges. With these roles being in such high demand, it’s an optimal time for Australians to leverage their digital skills online and consider freelancing.




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