Colony Nabs Andy Taylor For Senior Innovation & Strategy Role

Communications agency, Colony, has today announced Andy Taylor will be joining the Australian operations as new director of innovation and strategy.

Taylor (featured image) brings international management experience to this new exco position, building and managing the advisory’s rapidly growing team.

“When I first spoke with Matt McCarthy and Katelyn Woolley (agency co-founders), they outlined Colony’s strategic advisory approach,” said Taylor.

“It impressed me – a lot. It’s a significant and key point of difference from the big agency networks, which was a major draw for me.

“The vision, market positioning and client passion at Colony is like nothing I have witnessed before. The client advisory culture and potential are refreshingly unique.”

He added, “Ideas and innovation are our currency at Colony. Our creatives are passionate about their work, and our client partners – we make them part of our everyday lives.

“This passion is just going to work so well with a strategic focus on customer attention levels. It’s exciting stuff.

“I’ve always embraced change and technology. But just because it’s new and shiny, it doesn’t mean it’s going to work. I’ll never advocate innovation for innovation’s sake.”

Taylor now plans to leverage the agency’s unique media position.

“Colony is fully independent. I intend to keep it this way. We won’t operate with any preferred media partner agreements that lead clients in directions that primarily satisfy agency earning potential.”

Taylor’s career began in the UK at full-service media agency, Hakuhudo, and finished as media director after an eight-year run.

He then joined Aegis UK, as national investment director and pan-Euro head of eBay. Five years later, he relocated to NZ and joined its largest media agency, OMD, as chief investment officer.

In 2015, Taylor joined Publicis Media AU as national chief investment officer, managing market share exceeding $1.4bn.

Colony co-founder, Matt McCarthy, said Taylor’s experience and leadership will provide a global view.

“Andy’s leading a team that finds opportunity in rapid change and technology shifts,” he added.

“Our people will never fall short on insights, ideas, passion and determination. And Andy will keep us all moving toward the same goal of brilliant, productive partnerships with our clients.”

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