April Fool’s Round-Up: It’s The 10 Best (Worst) Brand Stunts

Few are more qualified than. Gruen regular to knock adland and the media into shape on diversity.

BINGE has launched the second iteration of its ‘I Saw it on BINGE’ brand platform, showcasing the social consequences of not keeping up with the world’s most talked about shows. The ‘I Saw it on BINGE’ platform highlights the social currency of being kept up to date with the latest shows, and if you’re not […]

FlexiRoam launched an international campaign promoting effortless connectivity while you travel called “Ready for Anything”. FlexiRoam provides low-cost international roaming, making it more affordable than ever and has partnered with three Australian specialist agencies to bring this to life. Bench Media has been commissioned to run media campaigns globally including search, social, display and video. […]

Samsung’s Latest ad follows up from last year’s ‘More Wow Than Ever’ campaign. To mark the launch of the new AI TV era with the 2024 Neo QLED 8K, Samsung worked with BBH Singapore to bring its capabilities to life through the story of a couple whose everyday viewing is transformed into epic audiovisual experiences. […]

Cebu Pacific, the Philippines’ leading airline, has launched an exciting new campaign designed to drive more leisure travel between Australia and the 7000-island archipelago. Entitled ‘Fly to Happy, Fly to the Philippines’, the campaign is the airline’s first creative execution since it resumed flights to Australia last year after the pandemic. The carrier currently offers […]

Melbourne-based media training and technology and cyber security PR agency, Media-Wize, today announced it has added AUSCERT, one of Australia’s only computer emergency response team’s (CERT), and one of the oldest CERTs in the world as a retainer PR client. The engagement extends the successful partnership with AUSCERT that has seen Media-Wize produce and host […]

Mates Day (that’s May 8 – geddit?!) is all about celebrating friendship. So Snapchat, the app loved by Aussies for keeping connected and having fun with mates, has launched a national Mates Day brand campaign to drive awareness of the platform’s focus on real relationships, in collaboration with Gelato Messina. The integrated campaign comes off […]

A new privately owned player, Trippi, has entered the $2bn (by annual gross written premium) Australian travel insurance industry as revenue in the category peaks post covid times, and Australians travel in record numbers. And to drive cut through the brand has deliberately courted a provocative creative stance that has already drawn the ire of […]

NSW Supreme Court papers have revealed that Racing NSW has launched legal action against Tabcorp, a major sponsor of The Everest, over allegations it failed to adequately promote The Kosciuszko, a support race on Sydney’s marquee spring carnival day. The famous Kosciuszko race is held on The Everest day for horses trained exclusively in regional […]

Bynder, the leading digital asset management provider, has analyzed the impacts of increased utilization and advancements in AI on content marketing. AI has proliferated among both consumers and marketers, however, the surge in usage has led to a feeling of ‘content overwhelm’ in the marketing industry, driven by the demand to produce more content. By […]

Stake, the Australian investment platform, has appointed 72andSunny as its creative partner on brand strategy, brand design and integrated communications. Stake, one of the nation’s largest online brokers, sought a partner to help further enrich the brand, based on the current needs of Australian investors. Bryan Wilmot, Chief Marketing Officer at Stake, said: “We were […]

Advertising agency Leo Burnett Australia has released part one of ‘The Good Study 2024’, in partnership with UTS Business School and Zenith Australia. The study found that while Australians overwhelmingly agree it’s important for brands to do some form of good in the world, only 39% believe they should take a position on social and […]

Brendon Cook, a visionary leader and pioneer in the Out of Home (OOH) advertising industry has been honoured with induction into the Outdoor Media Association (OMA) Hall of Fame for his remarkable achievements and lasting impact on the industry in Australia. With a career marked by unparalleled dedication and strategic foresight, Brendon Cook has continuously […]

Jemena has launched a new campaign aiming to educate and raise awareness of the pivotal role renewable gas will play in the ongoing energy transition. Created by MBCS, it is the first campaign to market since the agency was appointed as the brand’s creative agency of record early last year. Under the over-arching creative and messaging […]

Love Media has announced the appointment of Alana Dowling as its new Client Director. Lead image: Alana Dowling and Rob Wall. This strategic appointment underscores Love Media‘s commitment to enhancing its service offerings to clients and strengthening its team with top-tier talent. Dowling brings to Love Media nearly two decades of experience in the media […]

We’re following up with Andrew Hamilton, the 2013 Winner of the B&T 30 Under 30 Marketing and PR Award. He’s now a full-time comedian, but it has not been a straightforward path to get there. We’re finding out how working in PR and a B&T 30 Under 30 Award helped him navigate the criminal justice […]

Ticket sales to the Australian tour of American singer Billie Eilish have only just started, but criminals are already rubbing their hands with glee. Some fans are complaining about ticket prices that are higher than to Taylor Swift’s shows. Experts say this will increase demand for cheaper tickets in the resale market and the risk […]

Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today announced that Chris Koehler has been appointed CMO. Koehler brings more than 25 years of expertise in customer engagement and marketing technology, and a proven track record of driving growth and innovation at industry-leading companies. As CMO, Koehler will report […]

ARN’S iHeart has announced an ad sales partnership in Australia with The Athletic, one of the world’s largest digital sports publishers. The alliance aims to radically expand the Australian sports podcast landscape, offering significant access and opportunities for advertisers to engage a previously untapped audience at scale. The Athletic is renowned for its compelling storytelling […]

The moment Australia has been waiting for is here – The controversial Big Jack is back! With a much-anticipated return, Hungry Jack’s is gunning to set the nation’s taste buds alight as the iconic Big Jack and Mega Jack return to menus nationwide, for a limited time only. The burger wars reignite as The Big […]

With sustainability a growing concern in all facets of life, there is an increasing need for diverse attitudes and minds within the media industry, driving the cause for positive change. As a B-Corp-certified PR and digital marketing agency, Compass Studio understands this need. The agency supports ethical, environmentally friendly, impact-led brands, utilising strategic storytelling to […]

The Sweetshop is set to unveil a partnership that marks a new chapter as they join forces with futurist Tomas Roope and renowned AI artist Jacqui Kenny. The partnership is named ‘The Gardening.Club’, drawing upon the fact that Tomas has used the “gardening” metaphor for years to explain how A.I. is radically changing the creative […]

B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]

Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.

Does your workplace have a strict, policed illegal drug policy? Then Suntory BOSS Coffee will have to do.

The best thing about personalised number plates is it makes spotting wankers on the road far easier. And drug kingpins.

This columnist says it's wrong to claim digital always has a three-year pay off. Has no opinion on the seven-year itch.

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Opinion

by B&T Magazine

It was a good night for lovers of farming and love.

The New Rules Of Influence has arrived. And there appears to be no "difficult second album" syndrome here.

New Zealand chocolate brand continues its insidious march into the Aussie market. Much like New Zealanders themselves.

Think finance isn't funny? Think again with this fun work. Yes, it still applies to funeral homes & Clive Palmer ads.

Study finds advertisers & agencies not overly experienced with affiliate marketing. The opposite to networking drinks.

In what would've been a delicious irony, alas this Optus news didn't get leaked in a major security beach.

Is the fear of shark attack holding you back from a professional surfing career? This new surf park could be the ticket.