Group IMD Rebrands As Peach

Group IMD has announced it will be rebranding as Peach.

Building upon two decades of experience creating technology to optimise video advertising workflows, the launch demonstrates the company’s increased focus on innovation for digital media, enabling video ad delivery to any screen, anywhere, anytime — and helping clients seize new opportunities across TV and digital advertising.

Peach automates processes so video advertising can be sourced, checked, reformatted and delivered for TV broadcasters, online publishers and social media platforms in seconds.

From the same online platform, users can track which media owners and broadcasters their ads have been sent to.

The company, which has Australian headquarters in Sydney and headed up by National Sales Director Andy Gilroy, has seen turnover in Australia grow by 93 per cent in the last two years.

Most viewers will have never heard of the company, or the processes it makes possible, but Peach delivers over 2,000 ads globally per day.

Each TV and digital destination has strict specifications for accepting ads: Peach automatically quality checks and reformats files into over 1,000 different formats, radically reducing the time and effort agencies spend on getting ads to destinations on time and on spec.

With technology designed to automate processes and ensure quality, Peach stands to revolutionise digital advertising workflows as it has done with TV over the last 20 years.

Peach CEO Simon Cox (pictured) said: “We’ve built a global technology business making TV video advertising workflows simple, quick and effective while never compromising on quality.

“With experts around the world and an in-depth understanding of industry challenges, we’re now building cutting-edge technology to simplify complex workflows behind digital video advertising.”

Cox added: “We’re taking the frustration out of delivering campaigns and helping clients seize the potential of the new digital media landscape.

“Our new identity reflects our focus on innovation in this space. It’s the logical next step in our own story of evolution and growth.”

Peach ANZ national sales director, Andy Gilroy said: “TV and online video is more converged than ever before with Australians consuming video content on an average of four screens throughout the day.

“The growth in the amount of ad videos required is booming, as targeting abilities increase.

“Now there are boundless ways in which brands can target consumers using video.

“The ones that achieve cut through will be brands that offer high quality, quick and seamless experiences to an audience whose expectations are continuously climbing.”

Over the last decade, Peach has expanded internationally both through organic growth and a series of notable mergers and acquisitions in Europe, China, India, Singapore and Latin America, including eBus.

In ANZ, Peach works with clients such as AJF Partnership, KWP! And Cummins & Partners.

AJF Partnership head of television, Roz Ruwhiu said: “The Peach platform and delivery service has not only simplified and streamlined our internal processes but offered significant time and cost savings.

“All of which are extremely important to our business and our Brand and Retails advertisers.

“We regularly have tight turnaround schedules, multiple keys and a requirement to close caption.

“With the clever technology behind the instant QC and notification alerts, both the team and I can easily manage these variables, have full visibility of pending delivery times and comfort knowing that we’re in safe hands.”

Cummins & Partners, partner Stephen Tortosa said: “Peach was a game changer platform in our eyes.

“Its automated online vetting and spec check delivery system gave us the ability to have speed to market without compromising on quality at an affordable price.

“A must for ad delivery when working on in-house online production.”

KWP! head of integrated production, Georgie Toole said: “The simplicity of the Peach platform makes it easy for someone as old as me!

“The clever technology behind the instant QC along with the ability to collaborate directly with our various Post suppliers, saves me time and removes wasted effort when compared to the old way of doing things.”

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Andy Gilroy Peach Peach ANZ Simon Cox