Captain’s Choice Appoints Digital Agency IE Agency
After a competitive pitch, IE Agency has been appointed by Captain’s Choice as their new digital partner.
Captain’s Choice is Australia’s expert in inspired travel, priding itself on setting new standards in personalised luxury travel around the world. IE will be designing and developing the new Captain’s Choice website on the Sitecore platform.
Together, IE and Captain’s Choice will be building a new website and app that elevates the high-end experience of its print media to the digital space. Leveraging the Sitecore Digital Marketing Suite, Captain’s Choice will now deliver highly personalised content to their guests, will also have greater visibility on their customers, how they’re shopping and where.
Aaron Gawlinski, Digital Marketing Executive for Captain’s Choice said that: ”Captain’s Choice is excited to begin this project with IE. By leveraging the Sitecore Platform we aim to catapult our digital offering to a position where it can deliver tailored and relevant content to our current and future guests both at home and wherever in the world they may be travelling with us.”
Berry Driessen, Managing Partner of IE also added of the win, “IE has a broad range of experience on the Sitecore platform, so this increases our ability to provide a best in class result for Captain’s Choice. After previously working with tourism brands, we’re very excited to broaden our horizons in this industry.”
Work is set to commence immediately, with the hopes of going live late in 2014.
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