QMS, Mindshare & Nike Launch ‘Winning Isn’t Everything’ Campaign In Honour Of Matildas
After getting a 3-0 drubbing from Germany overnight, this Matildas 'Winning Isn't…
The Fragmentation Killer: ‘VOZ Changes The Conversation & Should Make TV More Appealing To Advertisers’
Debate rages whether VOZ or the Pyramids of Giza took longer to…
Mindshare Hires PHD’s Josh McDonnell For Senior Marketing Role
Former AdNews hack Josh McDonnell has full career U-turn & joins Mindshare.…
Fast 10: Mindshare Head Honcho Maria Grivas On Her “Resting Smiling Face”
Mindshare is having a very fruitful 2024. Here, CEO Maria Grivas reveals…
NAB’s New Brand Campaign Flexes To Target Gen Z Via TBWA\Melbourne & Mindshare
NAB's latest work targets Z's saving habits. Mercifully stops short of saying…
Mindshare Snags Nova Entertainment Media Account From Carat
The dial's fixed to Fitzy & Wippa at Mindshare now. Bump in…
Red Carpet Ready! Sophie Monk Headlines New Rexona Clinical Campaign
Rexona taps Sophie Monk for new campaign. Insists similarities with Barbie movie…
Blobfish Delivers A Taste Of Italy In Melbourne For Aperol
Aperol’s iconic orange gondola boat experience on Melbourne’s Yarra River returns for…
Foxtel Group Extends Partnership With Mindshare For A Further Three Years
Mindshare Christmas bash upgraded from "house" to "spirits included" after Foxtel re-signs.
Mindshare Retains NAB Account Until 2026
Collective "phews" emanating out of the Mindshare office today as NAB signs…
GroupM In The Money Following Global PayPal Win
Mindshare picks up PayPal account in Australia, scope does not include managing…
B&T TV: Mindshare’s Maria Grivas On Losing, Keeping & Winning Clients
It's Mindshare's Maria Grivas' turn to take the all-knowing, all-probing polygraph test…
Mindshare Helps The Indigenous Literacy Foundation Get Kids Busking For Change
Mindshare unveils top Indigenous literacy initiative. Wavemaker and EssenceMediacom said to be…
Mindshare Launches Its Open House Event The Good Growth Philosophy
Not invited to Mindshare's Good Growth Philosophy? Here's everything you missed sans…
Robert Bellamy To Return To Australia As Mindshare’s Chief Strategy Officer
Robert Bellamy to return from the UK to take up Mindshare role.…
GroupM Introduces Menopause Policy
B&T applauds this top GroupM initiative. We also reckon you should get…
GroupM Launches Disability Action Plan
Much like the Fu Manchu moustache & the local's toss the boss,…
Aperol Boats Come To Melbourne, Via Blobfish International
Reports of sloshed salty seamen on the Yarra as yet unconfirmed.
Mindshare Announces Slew Of Senior Promotions And Hires
GroupM's Mindshare announces a number of new recruits, all of which had…
Mindshare Votes One Winning The Victorian Labor Party’s $10M Spend For November’s State Election
Aimee Buchanan quickly hanging "comrade" Andrews posters around GroupM's offices today after…
GroupM Agencies Work To Decarbonise Australia’s Digital Media
GroupM Agencies to decarbonise Australia's digital media, with all eyes now on…
“There’s Something You Can Learn From Every Single Person You Meet”: 10 Of The Best With Mindshare’s Kate O’Ryan-Roeder
Here's everything you wanted to know about Mindshare's Kate O’Ryan-Roeder, sans worst…
“Always Look For Ways To Challenge Yourself And Grow”: 10 Of The Best With Mindshare’s Chris Solomon
Chris Solomon opens up to B&T, but declines to tell us what…
GroupM Announces Flexible Public Holidays For Staff As Part Of Diversity & Inclusion
In great news for anyone who celebrates the great holiday of Festivus,…
Mindshare ANZ Announces Maria Grivas As New CEO
Mindshare has poached IPG's Maria Grivas as its new CEO. She celebrates…
Creator Community Trends Re-Writing The Marketer’s Playbook
In this guest post, Mindshare’s Liz Penton (main photo) shares the three…
Mindshare CEO Katie Rigg-Smith Promoted To WPP’s Chief Strategy Officer
After a staggering 23 years at Mindshare, Rigg-Smith moves to new WPP…
Goa And Kayo Team Up For New OOH Cricket Campaign
Test match cricket can really be divided into one of two camps…
Mindshare Melbourne Wins Jenny Craig’s Digital
It's salad days (both metaphorical and otherwise) at Mindshare today following Jenny…
Make A Wish Foundation Names Mindshare New Zealand As Media Partner
Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a…
Mindshare Retains NAB Business
Royal commissions into the banking industry proving SO 2019, as NAB and…
“Growth Can’t Come At The Cost Of Longevity”: Katie Rigg-Smith On Mindshare’s Good Growth And Wild Ambitions
After eight years as CEO, you could say Katie Rigg-Smith has seen…
Mindshare Launches New Global “Good Growth” Positioning
While B&T applauds Mindshare's "Good Growth" initiative, we note a limp maidenhair…
Wunderman Thompson & Mindshare Win Melbourne Uni’s Accounts
A double win for WPP here today! If only there were a…
Click Frenzy Hands Media & Creative To Mindshare & Wunderman Thompson
You could interpret this as creative and media merging closer together, or…
“Your Career Is Ultimately Your Responsibility – Take Control Of It”: 10 Of The Best With Mindshare’s Katie Rigg-Smith
There's just so many wise words here from Mindshare’s Katie Rigg-Smith it…
IAG And UnLtd Launch First Ever Media Campaign For Be Centre
UnLtd has teamed up with IAG to launch the inaugural media campaign…
Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising
Here, IAG CMO Brent Smart has a fireside chat with Mindshare's Katie…
Mindshare Appoints Adam Gerhart As New Global CEO Following Nick Emery’s Shock Departure
Mindshare announces new global CEO who promises not to get his bum…
How Magazines Get The Right Sort Of Attention Advertisers Need To Drive Buying Decisions
B&T was enjoying a magazine only this morning at the doctor's surgery.…