GroupM agency Mindshare has been awarded the media account for online shopping mega sale event Click Frenzy following a competitive pitch. Mindshare will be taking on the online and offline duties for the digital eCommerce business.
Meanwhile, Wunderman Thompson has been awarded the creative duties after a competitive pitch including brand strategy and architecture, and ongoing communications work.
Mark Salzmann, Click Frenzy marketing manager, said: “Mindshare captured our imagination with their strategic vision to amplify the reach and effectiveness of Click Frenzy’s national media buying efforts. We were impressed by their best-in-class tools and systems and their ability to lean on their global network for insights that can be applied to the Australian market. We look forward to leveraging Mindshare’s innovative media targeting to ensure Click Frenzy’s online mega sale events continue to grow and delight more Australians than ever. We couldn’t look past Wunderman Thompson as our growth partner. Not only have they brought to life our current creative ambition, but they have the breadth and scale to unlock our future potential.”’
Mindshare Melbourne MD Chris Solomon, says: “It’s a privilege to be partnering with Click Frenzy to continue to bring consumers the biggest brands from across the globe, at the best prices. In the latest GroupM report Emerging Stronger, we forecast that globally eCommerce will grow 20% during 2021, to US$5.2 trillion. As the world and Australians become more dependent on eCommerce, online marketplace environments are key to building strong brands and delivering growth. Click Frenzy truly value the contribution that media innovation and best in class tools can provide in helping to grow their brand and grow their business.”
Wunderman Thompson Melbourne Managing Director, Nick Muncaster added: “We’re thrilled to partner with Click Frenzy, an ambitious Australian eCommerce brand. It’s been a great experience working with the Click Frenzy team so far with the project well underway, and we look forward to driving more growth for the business in the future.”
Click Frenzy was launched in in 2012 by CEO, Grant Arnott, who was inspired by online mega sales in the US Black Friday and Cyber Monday and wanted to create a similar centralised online shopping experience for Australians.
Now hosting more than 4 online mega sales events per year, Click Frenzy brings together a host of premium retailers from a range of categories including Fashion, Travel, Home & Décor, Electronics and more where shoppers can access some of Australia’s most exclusive deals and bargains.
The win is the latest in stream of new business wins for Mindshare including Craveable Brands, Foxtel Streamotion and University of Melbourne.
