Mindshare has announced the US-based Adam Gerhart (main photo) as its new global CEO.
Gerhart is currently CEO of Mindshare USA and WPP is yet to announce his replacement.
Mindshare has been on the lookout for a new boss following the sudden departure of the London-based Nick Emery in October. Emery was sacked following an apparently lewd Zoom meeting with staff.
Gerhart, who has been with the agency since 2003, will now oversee Mindshare’s global operations that include 9300 employees across 86 countries and a reported $US24 billion annually in bookings.
Commenting in his appointment, Gerhart said in a statement: “Historically, there’s been a tendency to relate media to something bought or transacted, which means it can become commoditised. But the reality is, media can be a huge and effective catalyst of business.
“We need to shift perception from being seen as media buyers into something more progressive. I don’t see it as a radical overhaul to the business, but I do see it as a constructive and productive evolution for the industry.”
According to reports, Gerhart will remain in New York – America is easily Mindshare’s biggest business – however the agency will remain headquarted in London. Gerhart has not publicly commented on Emery’s dismissal.
“We might lean into e-commerce from Asia because it’s incredibly developed there, or our neuroscience capability in the US where we’ve seen strong momentum,” Gerhart added. “It’s less about the headquarters and more about where the innovation is coming from.
“Having been with Mindshare and working around the world in various roles for nearly 20 years, I’ve seen the business from a number of vantage points. Right now, what we need is somebody who understands the culture and our people.”
“We pride ourselves on our culture and we think it is a competitive advantage. Our values of speed, provocation and teamwork don’t go away,” he said.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]