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Reading: Mindshare Votes One Winning The Victorian Labor Party’s $10M Spend For November’s State Election
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B&T > Media > Mindshare Votes One Winning The Victorian Labor Party’s $10M Spend For November’s State Election
Media

Mindshare Votes One Winning The Victorian Labor Party’s $10M Spend For November’s State Election

Staff Writers
Published on: 28th July 2022 at 10:20 AM
Staff Writers
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GroupM’s Mindshare has won the Victorian Labor Party’s media spend for the state election due in late November.

B&T understands the spend to be $10 million over the pending six-week campaign.

Labor premier Dan Andrews (right in lead image) is yet to officially call the election date, however is widely tipped to retain government.

B&T has contacted GroupM on the win, however the agency declined the offer to comment.

Mindshare reportedly won the pitch over Omnicom’s OMD and dentsu’s Carat who held the media in 2019’s Victorian election.

It was believed OMD was favourite to snare the business as it had the inside running as it currently does the media for federal Labor and the Palaszczuk in Queensland.

The lucrative piece of business is another win for Mindshare whose recent wins include vitamin firm Blackmores and private investment company Grok Ventures Project.

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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