Mindshare ANZ Announces Maria Grivas As New CEO

Mindshare ANZ Announces Maria Grivas As New CEO

    Maria Grivas will take over the role of CEO in October of this year, and lead the Mindshare team into a new era.

    The announcement made by parent company GroupM sees Grivas bring 20 years’ industry experience to the media company, in which she has focused on implementing data-led transformation in media and brand communications.

    She replaces Katie Rigg-Smith, whose promotion to Chief Strategy Officer of WPP Australia & New Zealand, after 23 years with Mindshare, was recently announced.

    Grivas will be leading strategy and operations for Mindshare’s 250-strong network across Sydney, Melbourne, and New Zealand, and will have a hand in performance agency Neo, m/SIX and bespoke luxury agency L’Atelier.

    Aimee Buchanan, GroupM Australia & New Zealand CEO, says: “We were looking for a highly empathic leader to shape the next era of Mindshare’s product and culture proposition and we are thrilled that Maria fits that bill so well.”

    “Maria brings with her a unique blend of high emotional intelligence, coupled with the smarts to build on what Katie and the team have established in Mindshare ANZ.”

    Maria Grivas says: “I am passionate about the very valuable role media agencies play towards marketing effectiveness for brands, and I am so aligned with the legacy created by Katie towards this ambition.”

    “What I love about where Mindshare is heading with ‘Good Growth’ is the conscious redefinition of effectiveness for the 21st Century.”

    Mindshare manages close to $400m in media investment billings in the region and counts some of Australia’s biggest and most-loved brands among its clients, including nab, Foxtel, Streamotion, Tourism New Zealand, Nike, Treasury Wines Estate, IKEA, Volvo, University of Melbourne, Kimberly Clark, Craveable Brands, General Mills among them.

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