Apple Unveils New iPhone X Campaign, And It’s The Coolest One Yet

Apple Unveils New iPhone X Campaign, And It’s The Coolest One Yet
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It may have dramatically reduced sales expectations for its new top-of-the-range X iPhone, however, Apple don’t appear to be cutting back on the ad spend to promote the device anytime soon.

In its latest campaign for the X (named after the tenth anniversary of the smartphone), a high school student has a good dose of fun after realising you can unlock the phone just by looking at it thanks to the device’s face reading technology. Check out the action below:

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