Rubicon Project, which operates one of the largest advertising marketplaces in the world, and Zynga, a leading social game developer, announced today that for the first time ever marketers will be able to access Zynga’s premium guaranteed and reserved inventory via programmatic buying.
The relationship marks a first for Zynga as it makes its most premium guaranteed inventory, which was previously only available via manual sales channels, available to programmatic buyers globally through Rubicon Project’s industry leading Guaranteed Orders marketplace.
The inventory includes highly sought after ad units that combine unique and compelling creative content, including gamified and native ads with deep first party data insights across the highest value placements including first look, limited interruption and sponsorship placements coveted by buyers.
“We are excited to team with Rubicon Project to offer global scale and access to Zynga’s guaranteed inventory in our games,” Zynga vice president of sales Julie Shumaker said.
“By marrying Zynga’s rich data insights and compelling brand experiences with Rubicon Project’s leading automated advertising marketplace we’re making it easier for brands to more meaningfully connect with Zynga’s millions of loyal players.”
The announcement marks the first time that Zynga has made all of its game inventory available via automated guaranteed, as well as the first time buyers will have access to the full suite of inventory via automated buying channels.
Automated guaranteed allows buyers to access premium reserved publisher inventory in addition to unique high impact and custom publisher solutions such as sponsorships, rising stars, in-game and native placements. Rubicon Project’s Guaranteed Orders platform will streamline the purchase, execution and development of gaming experiences with minimal new creative assets required from the client or brand.
“Advertisers everywhere are seeking new and innovative ways to reach highly engaged mobile audiences at scale,” Rubicon Project head of mobile Joe Prusz said.
“Today’s game-changing announcement for mobile marketers means that for the first time buyers can access Zynga’s premium content with some of the best data and placements via automated guaranteed at scale. We are thrilled to be the only automated advertising platform in the world today to offer Zynga’s massive array of premium guaranteed reserve inventory to the tens of thousands of buyers who rely on our advertising marketplace to reach and engage consumers.”
Zynga and Rubicon Project will officially unveil the new relationship on stage at the 2016 Consumer Electronics Show in Las Vegas on January 7.
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
A typically dull finance report has gone viral after it was wonderfully gatecrashed by an overly exuberant child. Bloomberg News was conducting a live cross with Jacob Funk Kirkegaard, a senior fellow at the German Marshall Fund, who was attempting to inform viewers about the current state of the German financial industry following recent elections […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Following the successful launch of entertainment streaming service BINGE, independent full-service agency The Hallway has further extended its partnership with Streamotion, developing the name and brand identity for Foxtel’s Group’s news streaming service, Flash. Flash is a first of its kind dedicated live news streaming service, featuring more than 20 local and global live news […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Coinciding with the launch of its new season, the Sydney Symphony Orchestra has appointed Apparent as their media agency of record. The full service independent will manage all media strategy, planning and buying for the Sydney Symphony following an agency review. The appointment comes as Simone Young makes her debut as the Sydney Symphony’s new […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]