Is Hollywood Out of Ideas? WongDoody’s James Noble On Why We Need More Originality
If anyone is able to talk about originality, it's WongDoody with its…
How Hard Will Google’s Brand Safety Scandal Hit Our Programmatic Future?
Atomic's Aline Eloy examines programmatic's hurdles. Not to say you have to…
And The Adland Jobs LEAST Likely To Be Replaced By Robots Are…?
Noticed cardboard-looking robot things strolling your office floor yelling "exterminate"? Find out…
The 6 Questions Marketers Must Answer To Achieve Programmatic Success
A bit befuddled by programmatic but too scared to admit it? Well,…
The Google Disaster Highlights The Problems Agencies Have With Programmatic
Don't blame the crazies, nutjobs and fanatics for the Google fiasco. This…
“Put The Word Programmatic In Front Of ANYTHING & You’ll Get Agency Land Excited!”
Think traditional media gets the rough end of the pineapple over digital's…
Why Programmatic Is Growing Up & Smart Brand Advertisers Are Jumping On Board
Does the mere thought of programmatic give you the willies? End the…
Study: 90% Of Advertisers Are Reviewing Their Programmatic Ad Contracts Wanting More Control & Transparency
Study says 90% of advertisers to review programmatic ads. The other 10…
Our Aim Is To Replace The Insertion Order: TubeMogul Boss
Are you a salesperson lounging in an agency waiting room? Might be…
TubeMogul Wins Pernod Ricard Deal To Move Ad Spend In-House
It's vodka shots all round at TubeMogul as it signs on Pernod…
News Corp Takes $US10 Million Stake In Programmatic Player AppNexus
News Corp can now boast a new super computer. Staff have been…
TubeMogul launches Native Advertising
TubeMogul's announced some thrifty new gadgety thingys. If we gave it a…
Study: Real-Time Bid Advertising Spend To Hit $55 Billion In Next Five Years
Does programmatic boggle your tiny mind? Well, AI's coming next and it…
Darren Woolley: Three Ways To Pay For Programmatic (But Only One That Delivers Value)
We admit we often bluff our way through programmatic articles. But not…
How Programmatic Responsibilities Leave Many People Confused
Can't make sense of all this programmatic talk? Then reading this'll be…
Five Ways To Train The Next Generation Of Programmatic Talent
Does your programmatic training involve a 'Dummies Guide' and The Matrix on…
Why The Merger Of Adtech & Martech Is Inevitable (& Will Change Everything)
It's rare B&T publishes anything stamped "must read", but if we had…
PubMatic Empowers Buyers To Discover Global Audiences
Private Marketplace Guaranteed coupled with PubMatic Curated Audiences helps advertisers guarantee campaigns…
41% Of Marketing Professionals In APAC Region Are Keen On Programmatic
New survey shows Aussie CMOs are head of the programmatic conga line…
This CMO Is Furious With Agencies Pulling Wool Over Clients’ Eyes With Programmatic
Do you rate your programmatic knowledge a 9/10 when it's more a…
Algorithms Are Just Another Buzzword We Haven’t Worked Out How To Use
In this post, Strohfeldt Consulting founder and creative director, Robert Strohfeldt, argues that…
The Thing We “Didn’t See Coming”, According To ABC’s Director Of TV
Netflix? Programmatic? A low-flying duck? Discover what the ABC TV boss didn't…
Advvy Launches New Briefing And Communication Platform For Media Industry
Automation before programmatic, is walking before we can run!
“TV Needs To Join ‘Em Rather Than Try To Beat ‘Em”: Innovid Manager
Do you hold a skull aloft and muse, "Wherefore art thou free-to-air…
As More Brands Take Programmatic In-House, WPP’s Martin Sorrell Says Issue Is Overblown
Do brands taking trading in-house have you cowering under the desk? Well,…
Programmatic: Stop Analysing It And Just Do it
Do realms of data sit in your in-tray while you update your…
Ad Tech Startup Publift Bolsters Business With HotCopper Win
Publisher monetisation startup Publift has been appointed the programmatic and digital agency…
Mobile Pre-Roll Ads Are Costing Less With More People Watching Them In Full, Says TubeMogul
If you're like us and only watch YouTube videos for the ads…
How To Not Have Ads That Annoy People
Do people hate your ads and subsequently not buy the products on…
Sizmek Appoints Imran Masood To Lead Sales In ANZ
Experienced Advertising Executive, Imran Masood joins Sizmek to Drive Programmatic Growth
Zynga Joins Forces With Rubicon Project For Exclusive Launch of Premium Programmatic Direct Advertising
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces…
Almost A Third Of Programmatic Advertising Fraudulent: Study
Much like drunk dancing at Christmas parties, ad fraud is a simmering…
Thirty-Six Per Cent Of Adland Haven’t A Clue How Programmatic Works: Study
Over a third of Adland don't understand progrramitic advertising. We have enough…
Marketers Are Getting Burned By Fancy Programmatic Tech That’s Not So Fancy
Do you pretend to 'get' programmatic but are secretly bamboozled by it?…
DSPs – Even The Future Needs To Keep Up With The Present
Don't know demand-side platforms from your pickled peppercorns? Then this is an…
Rocketfuel Claims To Set Standard For Marketing Transparency
The company’s Model Audience Placement Performance (MAPP) transparency program encompasses four key…
DMPs Are The Key For Programmatic Advertising’s Future, Says New Research
Data management platforms (DMPs) are playing an increasingly important role in supporting…
Amplifi Launches Custom Publisher Programmatic Exchange
Dentsu Aegis Network’s specialist media management and partnership division Amplifi, today announces…
MCN Launches Programmatic TV
Multi Channel Network (MCN), in partnership with technology provider AOL platforms, has…
ComScore And TubeMogul Announce APAC Partnership
Partnership delivers independent, DSP-integrated audience verification
