Sizmek, the open ad management company for omni-channel campaigns, has appointed media and advertising industry executive, Imran Masood as sales director for the company’s Australia and New Zealand operations.

Masood was previously sales director for digital marketing technology provider, Amobee. He was responsible for its suite of cross-channel brand and performance advertising solutions, including the management of trading relationships with global advertising agencies.

He has twelve years experience in advertising and media and has held sales roles at Adconion Media Group, the Ten Network, and MTV Networks across the UK and Australian markets. Hailing from Ireland, Masood started his career in the television industry and moved to Australia in 2009 to focus more on the digital advertising space.

“Imran has a proven track record of success within the media, technology and advertising industry and will help to drive tremendous growth for Sizmek’s digital ad management operations in Australia and New Zealand,” said Jordan Khoo, Sizmek VP for Asia-Pacific.

Masood will head sales across the company’s four key focus areas; programmatic, mobile, video and data. His mandate includes driving further adoption of Sizmek’s MDX open ad management platform and overseeing the Programmatic Business Unit, formed last year.

“I believe we’re in another phase of incredible growth and investment in digital advertising and brand advertisers are increasingly looking for transparency, performance and simplicity,” Masood said.

“The growth in the digital sector is being driven by programmatic and video and advertisers want to be expertly guided in how to reap the benefits. Our open, independent digital ad management platform enables these brands to use a single platform to create and deliver inspiring, seamless advertising that drives exponential performance across all channels and devices.”