JCDecaux Launches Broadcast-Scale 3D OOH Formats nationwide
Has TikTok ruined your attention span to the point you can't focus…
DoubleVerify And Scibids Unveil Industry-First AI-Powered Attention Solution
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement,…
News Corp Australia Partners With InfoSum To Deliver Market Leading Data Collaboration
News Corp Australia has today been announced as the first Australian publisher…
TotallyAwesome Supports Staff Going Through Fertility Treatment With Funding & Leave
TotallyAwesome announces fertility treatment initiative for staff. Stresses it's humans only, not…
Red Planet Audiences Set To Gain Access To Curated, By InMobi
InMobi, a provider of content, monetisation, and marketing technologies that help businesses fuel…
IAB: Aussie Online Advertising Hits $13.9B In FY22, But Shows Signs Of Slowing
If you'd all pulled your fingers out, online advertising could've got to…
TotallyAwesome Releases Brand Safe Gaming Platform TotallyPlay
TotallyAwesome, an Australian digital advertising network targeted at Gen Z and families,…
InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform For Direct Advertiser Access
It seems like the good people at InMobi have finally decided to…
JCDecaux Launches Reconciliation Action Plan Supporting Efforts To Close The Gap
Leading Out-of-Home media company JCDecaux today announced that Reconciliation Australia has formally…
JCDecaux Unveils DOOH Advertising E-Learning Platform
JCDecaux unveils DOOH E-learning platform. And luckily for you, it's not in…
DoubleVerify Report: As Ad Dollars Move to Connected TV, Fraud Schemes Spike 70% Globally
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and…
impact.com Adds Myer, Crocs, Compare The Market, Waggly And VistaPrint To Rapidly Expanding ANZ Customer List
We're mostly just surprised that a site called impact.com isn't a front…
IAB Australia Launches Affiliate And Partnership Marketing Training
Are you getting overlooked by the office sycophants & the crawlers? Mount…
InMobi And Anzu Announce Preferred Programmatic In-Game Ad Partnership For Asia-Pacific Region
InMobi, a leading provider of content, monetisation, and marketing technologies that help…
IAB Launches Careers Fair Amid Chronic Staff Tech Shortages
Here's news for anyone thinking of a career move into tech. You'll…
InMobi Launches Meson A Mediation Platform to Help Reshape the Mobile Mediation Market
InMobi, a leading provider of content, monetization and marketing technologies that help…
Ad Industry “200K Lunch Club” Seeks to Raise Funds to Support Flood-Impacted Northern River’s Bundjalung Nation People
The media, marketing and creative industries are being encouraged to forgo a…
Meltwater Names Alissa Sargeant As Head Of Talent Acquisition For APAC
Meltwater promotes Alissa Sargeant to head of talent acquisition. Although it doesn't…
JCDecaux Programmatic Trading & New Audience Measurement System Lands At Sydney Airport
Always find yourself in the duty-free buying litre bottles of cheap gin…
InMobi Nabs Josephine Driscoll & Pascal de l’Epine For Sales Manager Roles
New InMobi staff are given the staff induction handbook, lyrics to the…
Meltwater Launches Custom Data Visualisation & Command Centre Solution
Meltwater launches Custom Data Visualisation & Command Centre Solution. Also a very…
IAB Launches Free Ad Effectiveness Fundamentals Training Program For Advertisers
IAB launches ad effectiveness fundamentals for advertisers. As a plus, it's free;…
Aussie Digital Ad Market Was Worth $13 Billion In 2021, Up 35.8% YOY
Aussie digital ad market worth $13 billion in 2021. Further evidence that…
Havas Becomes First Aussie Media Agency To Utilise DoubleVerify’s DV Authentic Ad Measurement
Havas now using DoubleVerify’s DV Authentic Ad Measurement tool. Despite instruction manual…
Aussie Digital Ad Spends Surge 42% Year-On-Year, Led By Video Advertising
Study finds Aussie digital ad spends surged 42% in 2021. Sadly no…
New Research Identifies ‘Commerce Content’ As Key Revenue Driver For Brands And Publishers
Two new research reports have revealed key drivers for ‘commerce content’ and…
IAB Australia Appoints Ipsos As Preferred Supplier For Digital Audience Data
IAB has appointed Ipsos as preferred supplier for digital audience data. Sorbent…
Magnite Confirms Australian Leadership Team
Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced…
Magnite Closes SpotX Acquisition To Form Largest CTV Platform
This headline may sound like another of Elon Musk's failed Mars rocket…
InMobi Launches In-Game Advertising to Global Brands and Agencies
InMobi, the world's leading independent marketing cloud, today announced the launch of…
InMobi Launches UnifID Identity Solution For App Publishers
InMobi, the world’s leading independent marketing cloud, today announced the launch of…
Magnite And Adform See Monetisation Uplift Using First-Party Identifiers
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it…
Einsteinz Communications Marks 20th Anniversary By Joining Global Tech PR Specialist Network, The With Global Alliance
Einsteinz Communications announced today it has joined the Global tech PR agency…
InMobi Increases Presence In ANZ To Boost Its Programmatic Business
InMobi, the world’s leading marketing cloud, has bolstered its Australia and New…
Impact Acquires Analytics Platform Affluent
Affluent's owners are today a namesake following this big payday.
IAB Announces Strategic Review of Online Audience Measurement Services
The IAB dismisses the vertical, horizontal & the 360 and instead goes…
Magnite Invests In New Data Centre In Singapore To Support Growing APAC Business
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced a…
Nicole Bence Appointed Chair Of IAB Australia Board
Nicole Bence appointed chair of IAB board. And handed the all-important key…
New Research Indicates Agencies Are Increasing Focus On Video Advertising
Report finds video advertising on the rise. However, Ted's Cameras not reporting…
