Study: 15% Of Digital Advertising Is Wasted, Leading To Higher Carbon Emissions
As much as we all love digital advertising, there is a murky…
How Catch Mastered The Art Of Trend Hopping On TikTok
You could win tickets to TikTok’s #ForYou Summit just by reading this!…
What Businesses Are Looking For When They Hire An Agency
Tips include: wearing a black t-shirt and oversized glasses won't make you…
Kmart’s 2021 Halloween – Christmas Snapchat Campaign Paves The Way For Next-Gen Advertising
The fourth quarter of the year represents a great window of opportunity…
PwC Q1 2022 Report Shows Digital Advertising Grew 19.2% Year-On-Year
The local Australian online advertising market has continued to grow, reaching $3.449bn…
Google’s 2021 Ad Report Shows Over Three Billion Ads Were Banned From The Platform
Google banned three billion ads in 2021. Which, if anything, confirms there's…
Index Exchange’s Janette Higginson On The Future Of Media Investment Through The Lens of Tech
B&T's chatting with Index Exchange's Janette Higginson. And thankfully for you, Janette…
Sony Looking Into Placing Ads In Their Upcoming Games
Would you like some Monster or Maccas in your Call Of Duty?…
Women Leading Tech: Canva’s Karolina Pawlikowska On Why She’s Committed To Empowering Others
Have you been missing B&T's Women Leading Tech series more than the…
Five Must-Haves In The Cookieless World
Are you ready for the new cookieless world? Here's top tips that…
Digital Out Of Home: The Best Way To Reach Young Tech-Savvy People
You can say what you like about DOOH, but nothing beats a…
What 2021 Taught Us About Premium Digital Advertising
Has 2021 passed you by quicker than 2020 did? Here's all you…
Why Getting Your Creative Right Is The Key To Winning Digital
Here's some top tips to improve your digital's creative that are mercifully…
Why Brands Are Moving Audience Research In-House
Brands are moving audience research in-house. Good news for audience research, bad…
Digital Advertising Market Set To Hit $1 Trillion
If ever there was a time to stop renting videos from Video…
Opinion: May I Have Your Attention, Please? Advertising Creativity Has Finally Caught Up
Work as an ad creative? Love reading about the importance of ad…
Australia’s Digital Advertising Market Lifts 25.8% In March Quarter
IAB unveils Q1 digital spends. And B&T does warn it comes with…
Report: $9.4 Billion Spent On Digital Ads, But Do Aussies Even Look At Them?
In exciting news for skywriting & banner ads towed behind aeroplanes, Aussies…
Forecast Shows Global Advertising Increase, But Internet Ad Spend Decline
Need something witty and intelligent to say at staff drinks this afternoon?…
Study: Digital Advertising Set to Overtake Traditional Media Spending in US
Mark 2019 as the Year of the Pig & return of the…
ACCC Digital Inquiry Preliminary Report: ‘Google & Facebook Substantially Powerful’
Does the idea of an ACCC preliminary report have you snoozing on…
Digital Ad Revenue Tops $2.2B For September Quarter
Fueled by strong growth in both video and native/in-feed, digital advertising revenue…
Study: Only 5% Of Industry Professionals Think Digital Ad Research Is Adequate
Only 5% of industry professionals think digital ad research is OK. We've…
Not Impressed With Impressions: Let’s Focus On Real Business Outcomes In Digital Advertising
Once again the old "clicks & impressions" debate has reared its ugly…
The Advertising ID Consortium Welcomes New Platform Partners
The Advertising ID Consortium – the open identity solution for the digital…
The Guardian Takes Legal Action Against Rubicon Project
We thought the Rubicon Project was a group of Aryans in jumpsuits…
Adshel To Automate OOH Ad Workflow In Australia Through New Partnership
In an APAC first, Adshel has moved to automate the workflow for…
SoundCloud Selects Rubicon Project To Automate Its Streaming Audio & Video Ad Inventory
SoundCloud, the world’s leading music and audio streaming platform, and Rubicon Project…
Tapad And Rubicon Project Launch Automated Global Cross-Device Campaign Solution
Tapad and Rubicon Project (NYSE: RUBI) announced today a new global partnership…
Spotify & Rubicon Project Roll Out Programmatic Audio Campaigns In APAC
Spotify and Rubicon Project, operator of one of the largest advertising marketplaces…
Native Advertising Not A Threat, It’s An Evolution: Rubicon Project Country Manager
We're penning a song for Eurovision to be called, "Native's no threat,…
Rubicon Project Bolsters Global Leadership Team With Former Google Ads Leader
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces…
Vdopia’s Simone Krakowiak Joins Rubicon Project As Country Manager
"Vdopia" and "Krakowiak" in the same headline. If B&T actually had a…
Finding The ‘Marketing Moment’: Why It’s All About Location
Found yourself working in the marketing department but have no idea what…
Flipboard Launches Premium Private Marketplace; Selects Rubicon Project As Partner
For the first time, Flipboard makes its ad inventory available for real-time…
Automating The Great Outdoors: Rick Mulia, MD JAPAC For Rubicon Project
In advertising, we’re obsessed with being everywhere at once – achieving ‘cut…
Why Voter Content Consumption Habits Influence Who Will Be Elected
Often wonder how political parties serve their terrible ads during election campaigns?…
Viewability Standards Can’t Become A Whipping Post For Mobile: InMobi Boss
We only read newspapers and watch TV for the ads, so Jon…
IAB Mobile Numbers Are Wrong: Amobee Boss – UPDATED WITH PWC RESPONSE
Do you suspect the IAB of 'cooking the books'? Well, this industry…
Agencies Aren’t Brave Enough & Why They Need To Stand Up To Rupert: InMobi Boss
InMobi boss Jon White slams agencies for a lack bravery & being…
