DAZN, a global sports streaming platform, has acquired the global rights to broad cast the UEFA Women’s Champions League.
It will also been the host broadcaster for the four seasons between 2021 and 2025, partnering with YouTube to make the competition free-to-air worldwide.
This is the first time UEFA has centralised all Women’s Champions League matches across one global broadcaster.
The launch has a campaign film directed by Alyssa Boni and voiced by FLOHIO, a UK rapper.
Caitlin Foord, forward for FA Women’s Super League Club Arsenal and the Australian national team, the Matildas, said: “We all need someone to look up to, someone to aspire to. By making the UWCL free and easily accessible on YouTube, as well as their own platform, DAZN is helping not only to raise the platform of women’s soccer here in Australia, they’re also helping to inspire the next generation of players.”
The deal is not the first advancement for women’s soccer to be announced recently.
Back in May, 10ViacomCBS announced a partnership with Football Australia which gives them media rights for Socceroos, Westfield Matildas, Young Socceroos, Young Matildas, Joeys and Westfield Junior Matildas, as well as the AFC Asian Qualifiers and the FFA Cup.
10 has said the deal will make them the “new home of football”.
