10 ViacomCBS & Football Australia Announce $300 Million Socceroos & Matildas Broadcast Deal
10 ViacomCBS and Football Australia today announced a landmark media rights agreement which will see all the Australian National Teams and the FFA Cup matches broadcast across Network 10 and Paramount+.
The agreement, which encompasses the media rights for all national teams (Socceroos, Westfield Matildas, Young Socceroos, Young Matildas, Joeys, and Westfield Junior Matildas) owned or controlled by Football Australia, as well as AFC Asian Qualifiers – Road to Qatar, AFC Asian Cups and, other AFC tournaments until 31 December 2024, also celebrates the largest Socceroos and Matildas broadcast deal ever.
In a ground-breaking move, the agreement will also include coverage of the FFA Cup (from the round of 32) on Paramount+ with the FFA Cup Final, to be broadcast on Network 10 each year.
The deal, signed and completed today and commencing on 1 August, will result in a massive boost for Football Australia and cement 10 ViacomCBS as the new home of football.
For the fans, this means that extensive coverage of Australia’s National Teams and the FFA Cup (in addition to the A-League and Westfield W-League) will be available on 10, 10 Bold and 10 Play, as well as Paramount+, which will be available in Australia from 11 August, for $8.99 per month.
Beverley McGarvey, chief content officer and executive vice president, ViacomCBS Australia and New Zealand, said, “today marks a new era for Australian football. This landmark agreement gives all Australians access to more football than ever before.”
“We are thrilled to partner with Football Australia and are proud to provide National Teams football and the FFA Cup unprecedented reach and exposure across our many platforms including on Network 10 and our new streaming service Paramount+.”
“We will be showcasing all Socceroos, Westfield Matildas and FFA Cup matches, which not only complements our recently announced rights deal to broadcast every A-League and Westfield W-League match but reinforces our commitment to football in this country.”
Jarrod Villani, chief operating and commercial officer and executive vice president, ViacomCBS Australia and New Zealand said, “the announcement today really does mark a new era for Australian football and an era we are delighted to be a part of.
“This landmark deal further accelerates our strategy and commitment to broadcasting the sport to all Australians. The broad reach and exposure the sport, teams and players will receive, along with the wealth of programming opportunities across all our platforms, including those of our parent company ViacomCBS are unparalleled.”
“But of course, the real winners here are the fans.”
“We are looking forward to working with Football Australia and establishing one of the strongest sporting partnerships in the world.”
James Johnson, Football Australia CEO, said, “we are extremely pleased to welcome Network 10 and Paramount+ to the Australian football family. This is an enormous vote of confidence in the future direction of football in Australia including the bold 15-year vision and strategic agenda we have set for the game. It is also an endorsement of both the strength in the Westfield Matildas and the Socceroos brands and recognition of the exciting international schedule they face over the next 3.5 years.”
“This is a wonderful result for our game and after a challenging 2020, provides our sport with greater financial certainty in the years ahead and will ensure that our fans will be able to continue to watch our Westfield Matildas and Socceroos wherever they are and at the same time, provide a platform to launch a re-invigorated FFA Cup.”
“This exciting partnership announcement today, along with other commercial announcements recently with Priceline, rebel and Commonwealth Bank, are symbolic cornerstone moments for our sport.”
“This is the first time Football Australia has been able to secure a direct broadcast deal of this nature with a commercial free-to-air partner, which provides the game with vital exposure on the primary channels of Network 10 and a variety of other platforms, including the soon to be launched Paramount+.”
“No sport has the power to unite all Australians quite like football can. The Socceroos and Westfield Matildas have created many magical and iconic moments for our nation over the years and this partnership gives us the ability to connect two of Australia’s biggest sports brands with Australia’s favourite national knock out community tournament, the FFA Cup by showcasing this content to a greater audience and across multiple platforms. This exciting partnership also unifies the sport, by bringing all parts of Australian football together, including the A-League and Westfield W-League, on Network 10 and Paramount+, making it easier for the Australian football fan and beginning a new era for Australian football.”
“We thank Network 10 and Paramount+ for backing the game in such a profound way and we look forward to a prosperous partnership where we can connect and engage with the biggest club participation base in Australia, and inspire them with our Westfield Matildas and Socceroos via a unique viewing experience.”
Sarah Walsh, Football Australia Head of Women’s football, World Cup Legacy and Inclusion, said, “through this partnership, we are well placed to elevate Australian football with the unprecedented reach these world-class platforms now offer, which includes the youngest audience for a commercial network (30 per cent of audience under 39) and the most female audience of any commercial network (61 per cent).”
“We are focused on anchoring the growth of Australian football through the continued growth of women’s football and our partnership with 10 ViacomCBS, which is committed to the same objective, helps us achieve that.”
“This partnership will play a key role in helping us inspire every young Australian, regardless of their gender, ability or background through our world class Westfield Matildas and Socceroos as the unifying symbols of the game and heroes who epitomise the Australian football identity.”
Under this landmark agreement, 10 ViacomCBS will broadcast the below content across Network 10 and Paramount+:
- Matildas Friendly Internationals (home and away)
- Socceroos Friendly Internationals (home and away)
- U23 Men’s Friendly Internationals (home)
- Socceroos’ 2026 FIFA World Cup Asian Qualifier Round 2 matches (home)
- Other Football Australia controlled Youth National Teams matches (home)
- AFC Asian Cup China 2023 Finals
- AFC Women’s Asian Cup India 2022 Finals
- AFC U23 Asian Cup Finals 2022, 2024
- AFC Women’s Olympic Qualifying Tournament (Final Round) for Paris Olympics 2024
- AFC U20 Asian Cup Finals 2023
- AFC U17 Asian Cup Finals 2023
- AFC U20 Women’s Asian Cup Finals 2022 and 2024
- AFC U17 Women’s Asian Cup Finals 2022 and 2024
- AFC Futsal Asian Cup Finals 2022, 2024
- AFC Solidarity Cup 2024
- A-League Club Play-Off matches to enter FFA Cup Round of 32
- All FFA Cup matches played from Round of 32 onwards, including the Round of 16, Quarter Finals, Semi-Finals and the FFA Cup Final
- All non-Australian matches across AFC competitions, including Round 3 FIFA World Cup Qualifying matches and AFC Asian Cup matches
Pictured left to right: James Johnson, Beverley McGarvey, Jarrod Villani, Sarah Walsh
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.