Digital agencies Possible, Mirum and iStrategyLabs will be absorbed under the Wunderman Thompson umbrella, per reports in Business Insider.

The reports, which claim to have two ‘high-level’ sources familiar with the matter, state that the agencies will become one with Wunderman Thompson, and each will eventually drop its name.

The three agencies were already part of the WPP network after Wunderman and J. Walter Thompson (JWT) merged in November last year to form Wunderman Thompson.

Mirum and iStrategyLabs were part of JWT, while Possible was made part of WPP Digital back in 2011.

Mirum opened an office in Sydney in August last year.

If the rumours are proven to be true, it would mark yet another step in WPP’s consolidation strategy, as CEO Mark Read continues on his mission “to release the full potential that exists within the company for the benefit of our clients”.

In a presentation to investors last year, Read said there would be 3,500 job cuts and 1,000 new hires before 2021.

B&T has contacted WPP AUNZ for comment but had not heard back at the time of publication.