Digital agency Mirum has officially launched in Australia opening its first office in Sydney.
Mirum Australia is part of the broader J. Walter Thompson Group of companies and will incorporate the Group’s existing local digital specialist Webling.
Mirum Australia will be led by managing director, Claire van Heyningen, who joined the business in February 2018 to oversee the successful incorporation of Webling into the Mirum network.
J Walter Thompson APAC CEO John Gutteridge said: “Combining the global strength of a digital brand such as Mirum with the local knowledge and expertise of a strong local digital agency represents an amazing opportunity to further solidify Mirum’s digital leadership in this region.
“This is an exciting next step for Claire and her team, and the strength and breadth of the local team’s capabilities will make it a competitive market player.”
Van Heyningen has a long career history spanning digital and technology, and has previously consulted in the digital and technology space for several specialist agencies plus held the role of group head of digital at M&C Saatchi.
Since joining Mirum she has successfully overseen an ambitious new business drive and successful delivery of effective digital business solutions for clients.
Mirum Australia MD Claire van Heyningen said: “When John invited me to take the reins and drive the launch of Mirum Australia, I jumped at the opportunity.
“I was impressed by the breadth of work and the sheer depth of strategic and technical thinking of the local team, and I was confident by joining the Mirum network it would allow us to supercharge our offering while retaining our focus on serving the local market with best-in-class and effective ‘deep digital’ work.”
In the past six months, van Heyningen has seen the business – now officially known as Mirum Australia – add Exchange for Change, Bravecto, digital bank 86 400 among others to its burgeoning client roster, and launch transformative brand experience work for the iconic Entertainment Book, the ‘Return & Earn’ container deposit scheme, Subway and NSW Health.
Mirum global CEO Dan Khabie said Australia has long held appeal for the Mirum network as a high growth market opportunity, especially considering the robustness of the digital marcomms industry for Australian brands.
Khabie said: “I am very excited to expand into this market and work alongside Claire and her innovative team. Mirum is about making what’s next and Australia gives us a unique opportunity to work with a new set of diverse clients in a region that is seeing huge growth around digital technology.
Van Heyningen continued: “While a bigger network provides our clients with access to technology alliances and centres of excellence, and enables us to scale quickly, our aim is not to be the biggest but rather to continue to be the best and provide smart, best-in-class business solutions for our clients.
“I believe the agency has a huge future ahead of it and I’m honoured to be at the helm.”
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]
TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]
Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]
SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations. Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy. SBS provides multiplatform services in more than […]
Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]
In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]
Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List. This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category. The Most Innovative Companies Awards were presented via a […]
National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]
Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]
Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]