B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: WPP Crowned The Most Creative Company At Cannes
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > WPP Crowned The Most Creative Company At Cannes
AdvertisingMarketing

WPP Crowned The Most Creative Company At Cannes

Staff Writers
Published on: 28th June 2021 at 8:56 AM
Staff Writers
Share
3 Min Read
SHARE

WPP was last week named the most creative company of the year at the Cannes Lions International Festival of Creativity.

WPP agencies collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries. 

The award is based on the accumulated points total from agencies within each holding company. It is the first time that WPP has won the Holding Company of the Year award since 2017, and reflects investment in creative talent as part of WPP’s strategy for growth.

Ogilvy was the standout performer, with eight Grand Prix and a Titanium Lion for work including Stevenage Challenge (DAVID) and Moldy Whopper (DAVID and INGO) for Burger King; Courage is Beautiful for Dove (the moving tribute to front-line workers featuring the faces of healthcare professionals, etched with the marks from long hours in protective equipment); and Naming the Invisible by Digital Birth Registration for Telenor Pakistan.

WPP winners and shortlisted entries came from every part of the company, and from across its agencies. AKQA’s H&M Looop, a pioneering in-store recycling system designed to inspire a more sustainable approach to clothing among consumers, picked up a Grand Prix for Design, as did Superunion’s stunning work for sustainable packaging brand Notpla. VMLY&R’s ingenious I Am for Starbucks, which created a safe space for trans people in Brazil to have their names legally changed, was awarded the Glass Lion for Change. Degree Inclusive by Wunderman Thompson for Unilever, the adaptive deodorant for people with upper limb disabilities or visual impairment, was an Innovation Grand Prix winner.

Mark Read, CEO of WPP [pictured], said: “A huge thank you to all our amazing people, agencies and clients, who are the ones who earned this accolade. What so many of the winners at this year’s Cannes had in common was a commitment to harnessing the power of creativity to bring about change for the better in the world. My ambition for WPP is that we are known as the world’s most creative organisation, and one that uses its creativity to build better futures for our people, planet, clients and communities. Becoming the most creative company in our industry is a good place to start.”

Rob Reilly, Global Chief Creative Officer of WPP, said: “The past 18 months have been the most challenging of our lives. But we will look back on them as the time when creativity shined the brightest. Winning most creative company of the year is a culmination of so many hours of tireless work from over 100,000 WPP people, fearless brand marketers and brilliant production partners. I am so proud to be a part of an industry that stepped up when the world needed creativity the most and the company that led the way.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Mark Read, WPP
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

B&T’s Cannes Diary: Tuesday
19/06/2025
TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?