Independent digital out of home (DOOH) verification platform, Veridooh, has appointed Jordan Scott as account director.
With an extensive career in advertising sales, Scott (featured image) joins Veridooh from Go Transit Media where he was agency sales director for more than three years.
Prior to that he was group sales manager at Val Morgan and also spent seven years at Multi Channel Networks as senior account manager.
With a wealth of experience in the OOH industry, ranging across a multitude of formats including large format billboards, roadside, transit and retail, Scott will help Veridooh manage its growing partnerships with leading media agency groups, ensuring client success and campaign optimisation.
In July, Australia’s largest media investment company, GroupM, appointed Veridooh across all of its agencies – MediaCom, Mindshare, Wavemaker and Essence – to drive greater transparency and accountability for its clients.
Veridooh co-founder, Mo Moubayed said: “Jordan joins at a time of growth for the business, with agencies, media owners and clients recognising how our platform can deliver meaningful insights for their DOOH campaigns.
“His extensive media experience and focus on client success will be integral in delivering further value for our agency partners.”
Scott added: “It is clear from the strong demand that Veridooh has a service which the industry needs and wants.
“Their innovative technology is adding value to their clients DOOH campaigns and demonstrates the strength of DOOH as a medium.
“I look forward to helping our clients further optimise their DOOH campaigns as the industry continues to expand.”
Veridooh’s SmartCreative technology tracks, measures and verifies key DOOH metrics including ad length, share of voice, number of plays, exposure time, number of panels and the location of the panels to create transparency for the DOOH industry.