Tourism Australia’s ‘Dundee’ Wins A Logie

Tourism Australia’s ‘Dundee’ Wins A Logie
SHARE
THIS



Bauer Media has today announced that Tourism Australia’s ad Dundee: Australia’s Tourism Ad in Disguise by UM and Droga5, has been voted Australia’s favourite ad and the winner of the Most Popular Television Commercial category for the 61st annual TV WEEK Logie Awards.

Tourism Australia will be taking home the winning prizes, which includes a $100,000 marketing campaign across the Bauer Network.

The winners will also receive four tickets to the Logies along with complimentary flights and accommodation to attend The 61st TV WEEK Logie Awards at The Star Gold Coast in Queensland on Sunday, June 30, where they will be accepting their Logie award.

TV WEEK editor, Thomas Woodgate said: “It’s been really amazing to share this journey with creative and media agencies since we introduced the new category Most Popular Television Commercial this year.

“We are very pleased to congratulate Tourism Australia for their well-deserved win with Dundee: Australia’s Tourism Ad in Disguise commercial.”

As a refresher, watch the ad here:

Tourism Australia managing director, John O’Sullivan, said that its Dundee ad had achieved the ultimate success of capturing the imagination of both Americans and Australians alike.

O’Sullivan stated: “Nobody is prouder nor cares more about how their country is marketed overseas than Australians, and that was certainly a huge consideration for us when we developed Dundee.

“With this ad we wanted to have some fun, elevate the Australian way of life and really lean into our personality.

“I’ve loved seeing the smile it puts on people’s faces.”

O’Sullivan added: “To get the vote of the Australian public and be the inaugural winner of the ‘Best Ad’ category is a proud moment for Tourism Australia and a huge honour.”

The 61st TV WEEK Logie Awards will be held at The Star Gold Coast in Queensland on Sunday, June 30.

All the action from the red-carpet arrivals and awards-show celebrations will be telecast on the Nine Network and 9Now.

Please login with linkedin to comment

Bauer Media Droga5 Logie Awards Tourism Australia UM

Latest News

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors
  • Technology

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors

Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]

Dear Internet – One Year On From COVID
  • Opinion

Dear Internet – One Year On From COVID

This columnist has thanked the internet for keeping us connected. The NBN fails to get a mention, unsurprisingly.

Opinion

by B&T Magazine

B&T Magazine
Flight Centre Unveils New Captains In First-ever Global Brand Campaign
  • Campaigns

Flight Centre Unveils New Captains In First-ever Global Brand Campaign

Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]

Facebook To Release Clubhouse Competitor
  • Technology

Facebook To Release Clubhouse Competitor

Facebook set to release a Clubhouse competitor. That's an audio-based social media app & nothing at all to do with golf.

by B&T Magazine

B&T Magazine