Snapchat Updates Bidding And Beefs Up Video Creative Options In Major Shake-Up Of Ads Business

Snapchat Updates Bidding And Beefs Up Video Creative Options In Major Shake-Up Of Ads Business

Snap Inc – the company behind Snapchat – is today encouraging advertisers to get creative with how they use video on the platform and to rethink how they bid for it.

With so much being made of the value of video in advertising, the Evan Spiegel-led company has unveiled a series of changes that look to give advertisers more “creative flexibility” when it comes to shaping their video content for audiences.

Specifically, advertisers now have the ability to increase the maximum duration of all Snap Ads to 180 seconds.

The social network says this will now allow studios to run full film trailer ads for viewers for example, rather than shortened versions.

Additionally, the company has added a swipe-up option to its six-second commercials offering.

Previously, these ads have been video-only, with no option for audiences to interact.

Advertisers can now give users the option to ‘swipe’ to a web view, long-form video or camera attachment.

As well as increasing creative options, Snap Inc is also shaking up the way advertisers bid on video ad content.

It has added goal-based bidding for video to let advertisers optimise their buying for 15-second video views.

This ensures a specific level of ad engagement and serves as a way to increase brand engagement.

Goal-based bidding has been used across some of Snapchat’s other advertising mediums for some time now and has been proven as a way to better target messages.

 




Please login with linkedin to comment

goal-based bidding Snapchat Video

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]