‘There Are Better, More Effective Ways’: Reddit Challenges Social Media Ban In High Court
Reddit heads to court over social media ban. B&T hopes our burner…
Snapchat’s Will Mitchell On Winning A B&T 30 Under 30 Award & Why Juniors Need A Leg Up
Winning a 30 Under 30 Award is a shortcut for success -…
ChatGPT Goes After Fashion Dollars With New Virtual ‘Try On’ Feature
You can now try on clothes via ChatGPT. And it can provide…
Fanta Leverages Snap Map To Promote New Fantasies Range
B&T found its fantasy after a copious helping of ayahuasca and some…
‘Instagram Is The Mannequin, Snapchat Is The Conversation’: Snap Draws Punchy Distinctions Between Social Platforms
Snap pulled no punches at its upfront. And there weren't even any…
Gen Z Go ‘Mall-Maxxing’ As ‘Friendfluence’ In Word-of-Mouth Group Chats Reshapes Purchase Journey
B&T looks at its 200+ unread group chat messages and shudders.
Zitcha Integrates Snapchat To Get Brands More Involved With Gen Z Audiences
Zitcha says 'How do you do, fellow kids?' as it inks this…
NZ’s Social Ban A ‘Strong First Step’ But Kids Will Find Workarounds & Move To Weaker Platforms With Less Protection
New Zealand, always following Australia's lead. And stealing our pavlovas.
Snap Ad Revenue Climbs 9% As Global Q2 Revenue Hits $2.2B
Snapchat's ad revenue grows like a virus. But will it prove infectious?
‘Bare Minimum’: Anika Wells Slams Big Tech As Albanese Government Doubles Social Media Ban Fines
Big tech isn't doing enough to keep kids off platforms, according to…
Majority Of Under 16s Still Using Banned Social Media, Parents Under ‘Overwhelming Pressure’
Despite surging e-bike sales, it seems the kids are still using social…
Snapchat Introduces Unified Attributions To Help Advertisers Optimise Campaigns
We haven't been this excited about a story since, well, ever.
Sea Of Sameness: Why Advertising’s Safest Strategy Is Killing Creativity
Your lack of imagination is making us all suffer. But that said,…
Innovid’s Georgia Brammer On Hypermode’s ‘Significant’ Impact On Campaigns, Cuts Setup Time By 80%
Hypermode sadly isn't like a hyperdrive from Star Wars.
Snap To Cut 1,000 Jobs Due To AI
Snapchat would've popped off today with staff telling group chats the news.
Are Media, Google, Microsoft Advertising & Snapchat Join IMAA Partnership Program
Quartet of heavyweights join IMAA program. Not to say any had a…
Snapchat Serves Up Immersive AR Experience At The AO
No better way to enjoy a major sporting event than by dicking…
UK Expected To Follow In Australia’s Social Media Ban Foot Steps
Musk might have thought AI generated porn is a nit of harmless…
Nearly 5M Kids’ Accounts Removed From Social Media, Lemon8 Avoids Legislation After ‘Self Assessment’
B&T set up a Lemon8 account for this article so give it…
Snapchat Recap 2025: The 6/7 Bitmoji The Most Popular Sticker Amongst Snapchatters
Utterly confused by 6/7? This article won't help, we're afraid.
‘This Is A Great Day’: Albo Lauds ‘World-First’ Social Media Ban As It Comes Into Effect
The social ban arrives. And the world appears to still be turning,…
‘Outright Weird’: YouTube & Anika Wells Exchange Barbs Over Social Ban
No, Anika Wells is not talking about your housemate here. She's talking…
Snapchat Implements Age Verification In Australia, Vows To Keep Users’ Data Saved For 3 Years
Snapchat gets its age verification in order as the social ban looms.
Snap & Project Rockit Study Finds 59% Of Aussies Fear Being Labelled ‘Snitches’ For Reporting Online Bullying
With a month until kids can't access the platform, this does feel…
Uber & Snap Partner On ‘Can’t Do That If You’re Driving’ Campaign AI Lens
Needless to say, don't use the Snapchat lens when driving...
Snapchat’s AI & AR Push Fuels Growth As Snap Reports Solid Q3 Results
Snap reports growth in ads in Q3. Sadly no word on dog…
Snapchat Expands In-App ‘Here For You’ Support Via Headspace & ReachOut
Snapchat doing good here on World Mental Health Day.
Snapchat Research Reveals Aussie Gen Z’s True Retail Influencers
Gen Z doesn’t care if your brand stands out this Christmas, they…
Snapchat Revenue Climbs 9% But Losses Widen In Q2 2025
No longer just the app your kids are using before they run…
Snapchat Taps MECCA & Guzman Y Gomez For Fan-Driven ‘Say It In A Snap’ Campaign
We reckon Snapchat should bring back the OG dog filter.
Snapchat Teams Up With AFP-Led ACCCE To Educate Teens & Parents About Online Grooming & Sextortion
This campaign highlights a concerning reality that kids face on social media…
Snap Study Reveals Almost 60% Of Australian Parents Haven’t Used Online Safety Parental Controls
Of the 57% who say they’re not using parental controls, we have…
25% Of Women Would Rather Talk To AI: Ex-Snapchat GM Kathryn Carter Unveils MyPause Health Disrupting Menopause Market
Sounds like dating men may take a similar path, with women getting…
Chemist Warehouse Employs Snapchat’s New First Ads Format To Spruik ‘Mayhem’ Sale
Despite the chaotic name, we've heard the Mayhem was actually surprisingly orderly.
Snapchat Launches “Say It In A Snap” Campaign As It Supercharges Ads, Creators & Culture
Snapchat’s keeping it real with billboards in Times Square. Because nothing says…
Snapchat Launches Sponsored AI Lenses
Snap's AI lenses look interesting, though we'd advise everyone against using Coldplay…
Snapchat: Huge Opportunity For Advertisers As Gen Z Are Grateful, Optimistic & Motivated In Significant Shift From 2024
Snap says it isn't all doom and gloom in Zoomer world. Notwithstanding…
Snapchat & Warner Bros. Launch Immersive AR Lens Collection For A Minecraft Movie
If this filter isn't nightmare fuel, we don't know what is.
The Future Is Real, Nuanced & Here: Insights From The Industry’s Leading Gen Z Marketers & Media Planners
B&T felt pretty old & unremarkable yesterday among these high achievers. Not…
Snap Delivers Strong Q4 Growth & Increased Engagement Off The Back Of AR Advancements
Dog ear filters & natty brand integrations doing the numbers for Snap…
