Snapchat Launches “Say It In A Snap” Campaign As It Supercharges Ads, Creators & Culture
Snapchat’s keeping it real with billboards in Times Square. Because nothing says…
Snapchat Launches Sponsored AI Lenses
Snap's AI lenses look interesting, though we'd advise everyone against using Coldplay…
Snapchat: Huge Opportunity For Advertisers As Gen Z Are Grateful, Optimistic & Motivated In Significant Shift From 2024
Snap says it isn't all doom and gloom in Zoomer world. Notwithstanding…
Snapchat & Warner Bros. Launch Immersive AR Lens Collection For A Minecraft Movie
If this filter isn't nightmare fuel, we don't know what is.
The Future Is Real, Nuanced & Here: Insights From The Industry’s Leading Gen Z Marketers & Media Planners
B&T felt pretty old & unremarkable yesterday among these high achievers. Not…
Snap Delivers Strong Q4 Growth & Increased Engagement Off The Back Of AR Advancements
Dog ear filters & natty brand integrations doing the numbers for Snap…
Snap Inc. Appoints Chris Lewis As Talent Partnerships Lead To Manage ANZ Creator Community
Chris Lewis takes on the role of talent partnerships lead for the…
Snapchat Partners With McDonald’s To Test Promoted Places On Snap Map
Finding your nearest McDonald's just got easier for Snapchat users. Particularly the…
Tony Keusgen Departs Snap, Ryan Ferguson Appointed New MD ANZ
Ryan Ferguson steps into the Snap hot seat as Tony Keusgen departs.…
Snapchat + Unwraps New Features This Holiday Season
Snapchat unveils a number of new features just in time to snare…
Sportsbet Under Fire As Snapchat Filter Ads Reportedly Slip Through To Aussie Kids
Kids reportedly subjected to Sportsbet ads on Snapchat. Parents groups said to…
Social Media Giants Warn Albo’s Proposed Bill Could Create “A Licence To Be Online”
Thought this whole ban on kids under 16 using social media would…
Snapchat Steps Out In Style With New Prada & Miu Miu Partnership Unveiling Branded Bitmoji Handbags
In terrifying news for parents of bratty children, lux brand Prada now…
Snapchat Brings Location Sharing To Family Centre
With threats of a ban emanating out of Canberra, social media giants…
Spooky Halloween Filters Among Snapchat’s Latest Slate Of Features
Here's a handy reminder Halloween's next Thursday. Plenty of time to wrap…
A Comedian, Snapchat Marketer & Academic Walk Into A Bar & Debate Truth & Reputation
This SXSW session debated the role of brands in creating social &…
Snap Brings “Less Social Media. More Snapchat” Brand Campaign To Australia
Snapchat continuing to market itself as the non social media platform. A…
Snapchat Launches Immersive AR Olympic Experiences
Snapchat offers AR filter celebrating the 1924 Olympics centenary. B&T reckons we…
Snap Snaps Up Google’s Ryan Ferguson For Head Of Sales Role
Google's Ryan Ferguson jumps ship to rival Snap. Says he will miss…
Versace Partners With Snapchat To Launch New Mercury Sneaker Collection
B&T wading into the haute couture world of Versace fashion today. Quickly…
Snapchat Taps Gelato Messina In New Brand Campaign
B&T needs little tempting to scoff more Gelato Messina. Apart from having…
Honesty & Transparency Among #1 Traits For Content Creators Snapchat & MAGNA Media Trials Report Reveals
Weirdly enough, deception and opacity ranked second and third in this landmark…
Snapchat Launches Sponsored AR Filters Promising Brands Greater Reach
It's the perfect way to build meaningful connections with your audience, AR-powered…
Snapchat Brings AR To Bondi With Secret Sculpture At Sculpture By The Sea
Sculpture By The Sea's back! So grab the sunscreen & your best,…
Snap Inc. & News Corp Ink Deal To Launch Content On Snapchat
News Corp announces Snapchat content deal. Apparently it had nothing to do…
Snapchat Introduces New Safeguards To Protect Teenagers
Snapchat to introduce safeguards for teenagers. Not that it'll stop them from…
Snapchat & Defence Force Recruiting Partner On AR Lens
Defence Force Recruiting (DFR) and its creative agency VMLY&R have partnered with…
Snapchat Ad Buying Traffic More Than Doubles Year-Over-Year
Snapchat joins fruit & vegetable prices, legs of lamb, rent & the…
Snap//Shots: Gen Z Report Offers New Perspectives On Australia’s Young People
The Snap//Shots: Gen Z report is here. Why not save time &…
Snap Launches AR Try-On Experiences With H&M
Think that new H&M outfit has a possible 'mutton dressed as lamb'…
Spotify Expands Its End Of Year Wrapped Feature With Roblox, Snapchat, FC Barcelona Partnerships
It's that time of year again, the day when Spotify reminds you…
Amazon Fashion To Use Snapchat Shopping Lens For AR Experiences
Amazon Fashion will use Snapchat's augmented reality Shopping Lenses to let user…
Snap Losses Jump 400% as Advertising Business Stalls
Shuffling of paper and some very awkward silences in the Snap boardroom…
Snapchat Launches Anti-Bullying Tools On World Mental Health Day
Face it, most of us only come to work to tease &…
Snapchat AR Lets AFL Fans Connect With Legends Via Macca’s And R/GA
Ahead of the AFL Grand Final on Saturday, footy fans both young…
Putting The ‘Me’ into E-Commerce – With B&T 30 Under 30 Winner Anthony Kwok
What do young people want? AR and shopping. Sources (us) attribute this…
Comms… But Make It Fun! With 30 Under 30 Winner Camille Gray
Think Comms is boring and filled with just sending passive aggressive emails!…
Snapchat Drops New Features Exclusively For Paid Subscribers
Having racked up over 1 million paying subscribers since the release of…
Snapchat Targets Safety For Teen Users With New Family Center Tool
Have no idea what the kids are up to on social media…
