New IAB Research Shows Uptick In Online Shopping, But Increased Consumer Expectations Of Brands
New research released today by IAB Australia and Pureprofile has found that marketers will need to shift gears into 202...
Pure.amplify To Launch In The UK
Pure.amplify currently packing four wooly jumpers, the Best Of Cold Chisel & a jar of Vegemite following move to the UK.
Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham
There appears to be some poaching going on here. And by that we mean the staff kind and not salmon with Hollandaise.
Study: Aussies Spending As Much As $3600 A Year On Fitness (But Only 4% Claim To Be Extremely Fit)
This study into the fitness habits of Aussies can only be bettered by lifting a colleague above your head while reading.
Study Reveals What Aussies Most Value In Life & How It Affects Spending
B&T does warn this study is quite academic. Look, it's quite interesting, if virtually impossible to understand.
Pureprofile Grows Revenue In First Quarter Of FY19, Lands Work With Qantas & Medibank
Do you desperately need some quarterly financial results in your life? Suck on these babies like they were marrow.
Ex-ADMA Boss Ben Sharp Resurfaces At Pureprofile
Ben Sharp's tenure at ADMA was a "blink & you missed it" affair. Made worse for those with dust allergies or dry ducts.
Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation ...
Survey: Over 27% Of Aussies Considering Quitting Facebook
B&T would quit Facebook following all these nasty scandals. But, how would we tell all of our friends of our heroics?
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Pureprofile’s CEO On Brands Vying For A Slice Of The PIE
Discover the meaning of the personal information economy (PIE) right here, although B&T can't guarantee a flaky pastry.
Opinion
Poll: Politicians & Women In Media Are The Most Inspirational Women
Aussie poll votes female politicians the most inspiring. But how did old Pauline rate, we ask? Hang on, she didn't.
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APN Outdoor Launches Research Service With Pureprofile
Like Barnaby Joyce and a younger staffer, APN Outdoor and Pureprofile have entered into a new and exciting romance.
Pureprofile Extends Confirmit Relationship
People are comparing Pureprofile's Confirmit relationship to a fine stilton. Well, they're not, we're making stuff up.
Vevo’s Nic Jones Joins Pureprofile As CEO
Pureprofile have announced 80s synth legend Nik Kershaw as its new CEO. Hang on, no, we've completely ballsed that one.
Adland, It’s Time To Put Those Tired Assumptions (Clichés?) To The Test
This columnist is railing against tired industry clichés & hackneyed ideas. Let's just hope he doesn't read B&T then.
Opinion
You Have Big Data But What Are You Doing About Big Insights?
Here's an opinion piece by a data guru. It's both informative & doesn't need to be read in the extreme lotus position.
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Pureprofile Partners With Branded Research Inc. To Grow US & UK Presence
ASX-listed data and insights company Pureprofile has announced a partnership with global research business Branded Res...
Private Health Insurers Failing To Attract New Customers: Study
A new study by data insights and programmatic media specialist Pureprofile has found Australians prioritise car insuranc...
