Pureprofile Launches Product Innovation Team To Develop Data Technology Solutions Powered By AI
Global data and insights company Pureprofile Limited has launched a new product…
All Consumers Want For Christmas Is Contextually Relevant Ads, New Research Shows
Study finds we prefer contextually relevant ads. Yet it's unclear what that…
Demand For Live Events High Despite “Junk” Ticketing Fees & Lack Of Transparency
Tay Tay, Olivia Rodrigo & Billie Eilish may be ruling the music…
Record Quarter For Pureprofile
Pureprofile has announced a record quarterly continuing business revenue of $12.3m and…
Pureprofile Study: Two-Thirds Of Aussies Set To Curtail Spending This Christmas
In possibly good news for the sale of that vile canned ham…
Andrew Edwards Resigns As Chair Of Pureprofile, Linda Jenkinson Takes His Spot
Pureprofile's Andrew Edwards already eyeing the Callaway Big Bertha 23 driver after…
Study Into Australia’s Top 1000 Brands Proves Unparalleled Insight Into Customer Spending Patterns
Want to better understand your customer? Read this. Or, just go and…
IAB Ecommerce Report Warns Marketers Must Assess Strategies
The new IAB Ecommerce report delivers some home truths for marketers. Sadly,…
Pureprofile Names Michelle Mowle As Global Head Of Talent & Culture
Michelle Mowle has the initials MM which also means 2000 in Roman…
Study Says Aussies No Longer Relate To “Aussie Family” Ad Stereotypes, As Cost Of Living Bites
Study says we no longer relate to "Aussie family" ad stereotypes. Is…
Research From Pureprofile Shows Most Aussies Expect A Discount For Ads On Streaming Services
Aussies want a discount from streaming services showing ads. Would also accept…
Digital Out Of Home: The Best Way To Reach Young Tech-Savvy People
You can say what you like about DOOH, but nothing beats a…
Pureprofile Unveils New Audience Intelligence Insights Across Retail And Fast Food
Pureprofile Limited has announced the rollout of its Audience Intelligence product to…
New IAB Research Shows Uptick In Online Shopping, But Increased Consumer Expectations Of Brands
New research released today by IAB Australia and Pureprofile has found that marketers…
Pure.amplify To Launch In The UK
Pure.amplify currently packing four wooly jumpers, the Best Of Cold Chisel &…
Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham
There appears to be some poaching going on here. And by that…
Study: Aussies Spending As Much As $3600 A Year On Fitness (But Only 4% Claim To Be Extremely Fit)
This study into the fitness habits of Aussies can only be bettered…
Study Reveals What Aussies Most Value In Life & How It Affects Spending
B&T does warn this study is quite academic. Look, it's quite interesting,…
Pureprofile Grows Revenue In First Quarter Of FY19, Lands Work With Qantas & Medibank
Do you desperately need some quarterly financial results in your life? Suck…
Ex-ADMA Boss Ben Sharp Resurfaces At Pureprofile
Ben Sharp's tenure at ADMA was a "blink & you missed it"…
Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
Global media and technology company Pureprofile has partnered with RDA Research to…
Survey: Over 27% Of Aussies Considering Quitting Facebook
B&T would quit Facebook following all these nasty scandals. But, how would…
Pureprofile’s CEO On Brands Vying For A Slice Of The PIE
Discover the meaning of the personal information economy (PIE) right here, although…
Poll: Politicians & Women In Media Are The Most Inspirational Women
Aussie poll votes female politicians the most inspiring. But how did old…
APN Outdoor Launches Research Service With Pureprofile
Like Barnaby Joyce and a younger staffer, APN Outdoor and Pureprofile have…
Pureprofile Extends Confirmit Relationship
People are comparing Pureprofile's Confirmit relationship to a fine stilton. Well, they're…
Vevo’s Nic Jones Joins Pureprofile As CEO
Pureprofile have announced 80s synth legend Nik Kershaw as its new CEO.…
Adland, It’s Time To Put Those Tired Assumptions (Clichés?) To The Test
This columnist is railing against tired industry clichés & hackneyed ideas. Let's…
You Have Big Data But What Are You Doing About Big Insights?
Here's an opinion piece by a data guru. It's both informative &…
Pureprofile Partners With Branded Research Inc. To Grow US & UK Presence
ASX-listed data and insights company Pureprofile has announced a partnership with global research business…
Private Health Insurers Failing To Attract New Customers: Study
A new study by data insights and programmatic media specialist Pureprofile has…
Pureprofile Acquires Cohort To Create Leading Digital Media Company
Leading data insights and programmatic media company Pureprofile Limited (Pureprofile), has acquired…
Pureprofile Appoints Andrew Edwards As Chairman
Leading consumer data and programmatic media company Pureprofile has appointed former Leo…
