Record Quarter For Pureprofile
Pureprofile has announced a record quarterly continuing business revenue of $12.3m and record quarterly continuing busin...
Pureprofile Study: Two-Thirds Of Aussies Set To Curtail Spending This Christmas
In possibly good news for the sale of that vile canned ham monstrosity, Aussies set to cutback their Chrissie spending.
Andrew Edwards Resigns As Chair Of Pureprofile, Linda Jenkinson Takes His Spot
Pureprofile's Andrew Edwards already eyeing the Callaway Big Bertha 23 driver after announcing immediate retirement.
Study Into Australia’s Top 1000 Brands Proves Unparalleled Insight Into Customer Spending Patterns
Want to better understand your customer? Read this. Or, just go and lick an unsuspecting shopper in Coles.
IAB Ecommerce Report Warns Marketers Must Assess Strategies
The new IAB Ecommerce report delivers some home truths for marketers. Sadly, nothing on the perfect lemon treacle cake.
Pureprofile Names Michelle Mowle As Global Head Of Talent & Culture
Michelle Mowle has the initials MM which also means 2000 in Roman numerals. A fact that adds nothing to this article.
Study Says Aussies No Longer Relate To “Aussie Family” Ad Stereotypes, As Cost Of Living Bites
Study says we no longer relate to "Aussie family" ad stereotypes. Is it the end for "Good onya, Mum, Tip Top's the one"?
Research From Pureprofile Shows Most Aussies Expect A Discount For Ads On Streaming Services
Aussies want a discount from streaming services showing ads. Would also accept a discount voucher to Hog's Breathe Cafe.
Digital Out Of Home: The Best Way To Reach Young Tech-Savvy People
You can say what you like about DOOH, but nothing beats a static billboard advertising a McDonald's in the next 125 kms.
Pureprofile Unveils New Audience Intelligence Insights Across Retail And Fast Food
Pureprofile Limited has announced the rollout of its Audience Intelligence product to the retail and fast food industrie...
New IAB Research Shows Uptick In Online Shopping, But Increased Consumer Expectations Of Brands
New research released today by IAB Australia and Pureprofile has found that marketers will need to shift gears into 202...
Pure.amplify To Launch In The UK
Pure.amplify currently packing four wooly jumpers, the Best Of Cold Chisel & a jar of Vegemite following move to the UK.
Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham
There appears to be some poaching going on here. And by that we mean the staff kind and not salmon with Hollandaise.
Study: Aussies Spending As Much As $3600 A Year On Fitness (But Only 4% Claim To Be Extremely Fit)
This study into the fitness habits of Aussies can only be bettered by lifting a colleague above your head while reading.
Study Reveals What Aussies Most Value In Life & How It Affects Spending
B&T does warn this study is quite academic. Look, it's quite interesting, if virtually impossible to understand.
Pureprofile Grows Revenue In First Quarter Of FY19, Lands Work With Qantas & Medibank
Do you desperately need some quarterly financial results in your life? Suck on these babies like they were marrow.
Ex-ADMA Boss Ben Sharp Resurfaces At Pureprofile
Ben Sharp's tenure at ADMA was a "blink & you missed it" affair. Made worse for those with dust allergies or dry ducts.
Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation ...