Data and programmatic player Pureprofile has announced it will extend its 10-year relationship with customer experience and market research provider Confirmit.

Pureprofile will continue to use the Confirmit Horizons platform for its data collection, panel management and analytics solutions.

The ASX-listed company uses the Confirmit Horizons platform on US, UK, and ANZ SaaS environments to support its worldwide business.

Kelvin Kirk, Pureprofile’s managing director for Australia and New Zealand, said the robustness of the platform was key to its decision to remain partners with Confirmit.

“Our business is based on ensuring we provide a positive survey experience in order to deliver accurate insights to our clients,” he said.

“That means we need to use a platform that is extremely secure and reliable and which we know we can trust to support us.

“In addition, we’ve been working with Confirmit for 10 years, so we know they understand our business, and will be perfectly placed to continue to support us as we evolve and grow.”

Confirmit’s executive vice president for the EMEA and Asia-Pacific regions, Tim Hannington, said the partnership would provide Pureprofile with a new level of scalability and reliability to meet the needs of its customers.

“We’re excited to continue to help Pureprofile stay ahead of the curve in providing data insights, technology and digital marketing to its clients,” he said.