Pureprofile Unveils New Audience Intelligence Insights Across Retail And Fast Food

Pureprofile Unveils New Audience Intelligence Insights Across Retail And Fast Food
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Pureprofile Limited has announced the rollout of its Audience Intelligence product to the retail and fast food industries.

Harnessing the power of research technology to provide rapid insights on consumer behaviour, Audience Intelligence gives retailers and restaurateurs unrivalled access to market analysis and competitor spending trends in real-time.

Based on first-party transactional data not available anywhere else in the market, Audience Intelligence will empower users to examine demographic and geographical data faster than ever before. The technology has already made waves in Australia’s food delivery industry.

In a highly competitive and changeable market, it is crucial for marketers to continuously locate and understand the spending trends of consumer groups across multiple product categories.

Marketers who leverage the power of consumer trend data instantly have a competitive advantage in reaching their audience and expanding market share.

Audience Intelligence enables businesses to have a greater understanding of how they are performing compared to competitors by providing insights on brand performance, demographic breakdowns of consumers, trends across time, and transactions by location.

The platform’s fully integrated Report Builder tool also allows users to extract custom and customisable reports that can rapidly address specific business pain points and questions. Within seconds, a retailer would be able to create a report that geographically breaks down sales from the launch day of a new product or a special promotion.

This report could then be used as a basis of a variety of decisions, such as the immediate increase of social media advertising budget in a state with low sales.

Pureprofile CEO, Martin Filz commented: “We are delighted to bring Audience Intelligence to the retail and fast food markets as it responds to industry changes due to the impact of COVID-19. We are in the midst of an online retail boom and a huge upsurge in delivery and takeaway of fast food.”

“It is more important than ever for these sectors to have a complete understanding of their respective markets. Changes are happening far more rapidly than they once did, and Audience Intelligence is ensuring that businesses aren’t left behind.”

Audience Intelligence’s roll out to the retail and fast food sectors comes as the platform was recognised as an ABA100 Winner of The Australian Business Award for SaaS Innovation in 2021, beating out thousands of other entries. The award recognises SaaS products that provide innovative solutions for business and market needs.

The Audience Intelligence team has also grown this month thanks to the appointment of Sauli Happonen (pictured at top) who joined the Pureprofile team as senior account director – platform.

With close to 20 years of experience in market research, marketing and media, Happonen has worked for businesses including Roy Morgan and Nielsen and will work across multiple Pureprofile products, including the Audience Intelligence platform.

Please login with linkedin to comment

audience intelligence pureprofile

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]