Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
SHARE
THIS



Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles.

RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status.

Clients are then able to better understand consumer needs, values, behaviours, and motivations.

These segments have been integrated into the Pureprofile Australia opt-in panel, providing even richer insights to customers.

Clients can now uncover the geoTribes segments of their audience, and will be able use this classification to target research, media and advertising campaigns.

Pureprofile CEO Nic Jones said: “We are excited to offer clients a deeper understanding of their customers and audience needs and motivations. In order for brands to engage and retain customers, this type of data and insight is critical.”

RDA Research technical director and founder Robert Dommett said: ”We are delighted to be able to be working with Pureprofile and bringing our geoTribes segments to their innovative range of products and services.”

Please login with linkedin to comment

audience segmentation geoTribes pureprofile RDA Research

Latest News

Netflix Questions Potential Australian Content Requirements
  • Media

Netflix Questions Potential Australian Content Requirements

Streaming giant Netflix has questioned the feasibility of local content requirements in its submission to the government’s ‘Supporting Australian Stories on Our Screens’ options paper review. The review follows the ACCC’s Digital Platforms Inquiry, from which the government identified existing Australian content obligations as a topic of interest in the development of a platform-neutral regulatory […]

by B&T Magazine

B&T Magazine
Clems Sydney Brings Back D-D-Demazin
  • Campaigns

Clems Sydney Brings Back D-D-Demazin

Can't afford Celeste Barber for your next campaign? Why not hire a Celeste Barber clone like this ad has clearly done.

Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.