B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • NRL
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • The Growth Distillery
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: APN Outdoor Launches Research Service With Pureprofile
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > APN Outdoor Launches Research Service With Pureprofile
AdvertisingMarketingMedia

APN Outdoor Launches Research Service With Pureprofile

Essie Gregory
Published on: 8th February 2018 at 9:28 AM
Essie Gregory
Share
3 Min Read
SHARE

Out-of-home media player APN Outdoor has announced it has teamed up with global media, data and insights company Pureprofile to launch a research service.

IRIS Powered by Pureprofile will offer clients and advertisers access to one of the biggest online consumer panels in the country for measures of campaign effectiveness.

The service will leverage Pureprofile’s consumer panel of over 170,000 Australians, which the company has spent more than 16 years collecting answers from about products and issues that matter to them.

In return, panellists receive personalised content, insights and financial rewards.

The recent launch of the Pureprofile app means there is the potential to leverage panellists’ mobile location data and deliver surveys to relevant audiences in the outdoor environment. Later this year, APN Outdoor will be trialling geo-targeted surveys.

The partnership kicked off last week with a Pureprofile consumer promotion advertised on APN Outdoor’s XTrack TV network in rail stations across the country.

The promotion is live to encourage commuters to join the Pureprofile panel and download the app for their chance to win $250,000.

APN Outdoor chief executive James Warburton said: “We are really excited about what promises to be a successful and very powerful partnership which will drive the development of insights and data to benefit the industry and our advertisers.

“It is clear that through their own alliances in the online space, Pureprofile is moving in a direction that is set to create unique opportunities combining behavioural and survey data.”

“Surveying panellists when we know they have come into contact with our sites will give us an unparalleled view of the real outdoor audience, who they are, their experiences in the outdoor environment, and with our advertiser’s brands and campaigns.”

Nic Jones, CEO of Pureprofile, said: “This significant partnership with one of Australia’s strongest media companies holds great innovation potential for both businesses, with outdoor promising so much opportunity in the connected, audience empowered world we now live in.

“Pureprofile’s business is about delivering insights from deep and increasingly complex consumer data and building partnerships with content companies that understand this is the core of their future business success.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: APN Outdoor, pureprofile
Share
By Essie Gregory
Follow:
Marketing Executive at APN Outdoor

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?