Data and insights company Pureprofile has announced the appointment of digital media expert Nic Jones as its new CEO.
Jones, who is currently chairman of Advertising Week APAC’s advisory council, boasts an impressive career spanning over 30 years.
His previous roles include managing director of Yahoo! Australia & New Zealand; managing director of news digital media at News Corp; managing director of digital for Ausralia and NZ and chief digital officer for the EMEA region at Starcom MediaVest Group; and most recently as chief revenue officer of music video publisher Vevo, based in both London and San Francisco.
Pureprofile executive chairman Andrew Edwards said Jones was chosen for his deep knowledge of the digital media landscape and his wealth of experience in monetising digital assets.
“No one is better placed than Nic to understand the needs of the players within digital media,” Edwards said.
Commenting on his appointment, Jones said: “Pureprofile is well placed to disrupt the status quo and take market share within these barely-tapped billion-dollar industries.
“I look forward to taking the company to truly global heights and establishing it as a globally dominant company with a range of elegant and innovative digital products.”
Jones will replace current CEO Paul Chan, who founded the company and will continue his role as chief innovation officer.
Chan will focus on the company’s product suite in his new role. It is also expected that in due course, Jones will be appointed to Pureprofile’s board of directors as managing director.
Edwards said the management changes will drive Pureprofile’s growth and international expansion strategies.
“We are delighted to have Paul focused on the company’s product vision as chief innovation officer,” he said.
“And with Nic at the reins to spread that vision as CEO, it makes for a compelling combination. I look forward to working with, and in, this new team.”
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]