Twitter Fails to Predict The Winner Of The Melbourne Cup
Whybin\TBWA & TAB managed to use tweets to pick the winner last…
All The Pics From Inside the Seven West Media Upfronts
See what happened at the Seven West Media upfronts.
Trend vs Trendy: How Strategists Know When to Jump On The Bandwagon
It's easy to tap into the latest craze, but how do you…
The Laborers Who Keep Dick Pics and Beheadings Out of Your Facebook Feed
Who is really responsible for the moderation of platforms like Facebook and…
Ebola Media Reporting: Calm In The UK, Havoc In The States
British comedian Russell Howard pulls snippets of each country's coverage into a…
The Monkeys Boost Mobile Stay Living Takes Out MFA Grand Prix
The Monkeys took out the Grand Prix last night at the 16th…
The Hobbit inspired Air New Zealand Safety Video is Marketing Genius
Do yourself a favour. Grab a cup of tea. Clear your desk…
5 Brands That Took Their Face lift Too Far
Brands have much to learn from Renee Zellwegger's shocking transformation.
Design Community Solves The Mystery of Missing Kim Jong-Un
Designers mixed their investigative skills with their Photoshop prowess to find out…
5 Trends Brand Managers & Designers Need To Know About Now
It's not just the art director's job to be on top of…
Social Media Marketing Is A Dying Business Model
At the 2013 National Radio Conference, Jules Lund talked about making social…
Nick Baker Books His Flight From Tourism Australia
The CMO of Tourism Australia has announced his resignation.
Why the Perfect Modern Creative Is Fierce, Fearless and Female
The perfect modern creative is a woman, says Grey London's Nils Leonard.…
5 Things Bloggers Want You To Know Before You Pitch Them
What do bloggers really want from brands? Sure, they want money but…
Apps Are Better Than Ads, Hands Down
Here's why you might want to reconsider your next marketing campaign.
Should Agencies Bother Marketing Themselves?
Agencies might need a dose of their own expertise, or they can…
Fire Your Copywriter (and Hire a Journalist Instead)
Copywriters and journos have a lot in common but do only journalists…
Instagram Launches Ads In Aussie Feeds
Instagram will start showing ads in the Instagram feeds of people in…
6 Things Brands Can Do To Market Better To Mums
They control more than $132 billion worth of spending per annum so…
Innovation in the Age of Mobile and Wearables
There is a difference between being an innovative communicator and being an…
8 Hollywood A-Listers In Old TV Ads
Check out Brad Pitt's cheeky grin for Pringles and Elijah Wood with…
Where Did The Industry Top Dogs Start Making their Moolah?
Whether they be the CEO, the most experienced marketer or founder of…
Surviving The Volatility Of Adland: Be A Super Suit
Dabbling in different jobs might be key to surviving Adland's volatility.
Marketing to Men? Ditch The Gender Stereotype
Father's Day earlier this month is the perfect example of why marketers…
Gumtree Signs On As Principal Sponsor for B&T Awards
Gumtree has been confirmed as the Principal Sponsor for the 2014 B&T…
4 Lessons From BuzzFeed on The Social Media Age
Lessons from the publishing giant on the shifting way we consume news.
Cirrus Media Announces Management Buyout of Media and Travel assets
Cirrus Media has entered into a binding agreement for the sale of…
Aussie Businesses Need To Be Socially Braver
Aussie businesses can no longer afford to rest on their laurels.
GroupM Round Table: The Agency/Client Relationship
The group discuss why agencies can never understand their businesses too well.
To Business Card Or Not To Business Card
Has the humble business card become redundant because of technology?
