Qantas Straps OMD Into Media Seat

Qantas Straps OMD Into Media Seat

Qantas has handed its media buying business to OMD at the expense of incumbent ZenithOptimedia.

Here’s the official statement from Qantas:

Qantas completed the review of its media planning and buying arrangements as part of the airline’s broader transformation program.

Following a comprehensive pitch process involving four agencies including incumbent ZenithOptimedia, OMD has been awarded the new three year contract.

Olivia Wirth, Group Executive Brand Marketing and Corporate Affairs thanked the ZO team for the hard work they have undertaken for Qantas over a number of years.

‘We respect and greatly appreciate the work of the many talented people at ZO and thank them for their contribution to the Qantas business.

‘We were impressed with OMD throughout the pitch processes and their strong alignment with Qantas’ future media planning and buying strategy.

‘In OMD we have chosen the agency that provides us with the most comprehensive and innovative ideas to help drive the Qantas brand into the future,’ said Ms Wirth.

Qantas will continue to work with Red Planet, Qantas Loyalty’s media, analytics and research services business, in digital media planning and buying.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]