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B&T > Qantas Straps OMD Into Media Seat
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Qantas Straps OMD Into Media Seat

Staff Writers
Published on: 22nd December 2014 at 2:23 PM
Staff Writers
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Qantas has handed its media buying business to OMD at the expense of incumbent ZenithOptimedia.

Here’s the official statement from Qantas:

Qantas completed the review of its media planning and buying arrangements as part of the airline’s broader transformation program.

Following a comprehensive pitch process involving four agencies including incumbent ZenithOptimedia, OMD has been awarded the new three year contract.

Olivia Wirth, Group Executive Brand Marketing and Corporate Affairs thanked the ZO team for the hard work they have undertaken for Qantas over a number of years.

‘We respect and greatly appreciate the work of the many talented people at ZO and thank them for their contribution to the Qantas business.

‘We were impressed with OMD throughout the pitch processes and their strong alignment with Qantas’ future media planning and buying strategy.

‘In OMD we have chosen the agency that provides us with the most comprehensive and innovative ideas to help drive the Qantas brand into the future,’ said Ms Wirth.

Qantas will continue to work with Red Planet, Qantas Loyalty’s media, analytics and research services business, in digital media planning and buying.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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