Campaign: Rafa Nadal The Face Of Dekton By Cosentino

Campaign: Rafa Nadal The Face Of Dekton By Cosentino
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Surface company for the world of architecture, Dekton by Cosentino, is launching its new advertising campaign together with Rafa Nadal as the face of the brand.

Under the title “Dekton.Unlimited” the campaign presents the perfect combination of Rafa Nadal, whose talent, strength and versatility on any surface have made him a world leader in sport, and Dekton, a product made unique by its resistance, advanced technology, durability, versatility and beauty. Dekton and Nadal are unlimited.

The ultracompact Dekton material forms the perfect partnership with designers and architects from all over the world for any interior or exterior project and with the highest guaranteed reliability. Its excellent properties, such as high mechanical resistance; good thermal shock resistance; very good colour stability; high resistance to scratching, staining, abrasion, UV rays and hydrolysis; and reduced wáter absorption means that Dekton can be used on kitchen worktops and bathroom vanities, wall and floor treatments, furniture, façades and any other exterior surface.

The new advertising campaign entirely reflects this versatility for applications that Dekton offers, placing the tennis star in two large sets, one indoors and the other outdoors, which are completely covered with the new ultracompact surface in the shades of Aura (white with grey veining on worktops and walls), Zenith (matt white on interior and exterior floors) and Strato (grey on wall).

The “Rafa Nadal Academy by Movistar” project, the tennis academy the sporting figure is soon to open in his home town of Manacor, Majorca, will also be an example of all the architectural and design possibilities Dekton offers, as this material will be used on façades, floors and other surface treatments.

Santiago Alfonso, Director of Marketing and Communications for Cosentino Group comments, “This new form of collaboration through which Rafa Nadal becomes the international image for Dekton, our great contribution to the world of architecture and design, fills us with great pride. There are values that we undoubtedly share with Rafa, such as our daily effort, continuous innovation and the endless quest for leadership and success. We like to work with the best, and Rafa Nadal will help us make Dekton® a model of success for the world.”

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ad agency Clemenger BBDO Sydney just creative

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