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Reading: McDonald’s Releases Making Of McNuggets Video To Combat Pink Slime Rumours
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B&T > McDonald’s Releases Making Of McNuggets Video To Combat Pink Slime Rumours
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McDonald’s Releases Making Of McNuggets Video To Combat Pink Slime Rumours

Emma Mackenzie
Published on: 10th December 2014 at 10:35 AM
Emma Mackenzie
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1 Min Read
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An image of pink goopy slime has been doing the rounds of the interwebs since 2012 with rumours that the substance went into McDonald’s Chicken McNuggets.

While Maccas set the record straight some time ago with a statement on its website that reads, “No, our Chicken McNuggets do not contain what some people call ‘pink slime’ or ‘pink goop,” the question remains what really does go into the nuggets.

Across the globe, the fast food chain has been on a campaign to set the record straight, and the brand has released the next instalment in its ‘Our Food, Your Questions’ campaign.

Grant Imahara from the US TV series Mythbusters visited a factory in the States where the nuggets are made.

This is what he found:

https://www.youtube.com/watch?v=6o6Hh6tQj2w#t=142

The McRib had a similar video released in early November.

https://www.youtube.com/watch?v=PJoMzhStPNk

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TAGGED: Advertising Standards Bureau, brand new media (BNM), Clemenger BBDO Sydney, Employer Branding
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Emma Mackenzie
By Emma Mackenzie
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Emma Mackenzie was a reporter at B&T from 2015 - 2016.

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