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Reading: I Saw Your Willy: Be Share Aware In UK Ad Spot
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B&T > Advertising > I Saw Your Willy: Be Share Aware In UK Ad Spot
AdvertisingFeaturedMarketing

I Saw Your Willy: Be Share Aware In UK Ad Spot

Staff Writers
Published on: 13th January 2015 at 10:26 AM
Staff Writers
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The NSPCC has created a campaign to highlight the dangers of children sharing too much information on social networks.

The Share Aware campaign, created by Leo Burnett Change, is aimed at parents of eitght to 12-year-old children and features two animations which will be shown on prime time TV and digital spaces from today until 7 February.

https://www.youtube.com/watch?feature=player_embedded&v=sch_WMjd6go

The animated films entitled I Saw Your Willy and Lucy And The Boy, follow the stories of two children who share too much about themselves online. Both films aim to comminucaite the message that although children are taught that it’s good to share, this is not always the case online.

Media, planned by OMD UK, includes 10-second TV teaser spots which are set to launch tonight during Coronation Street and will run across the weekend.

Read the full article here.

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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