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Reading: Campaign: Nova Partners With Slidestreet For Pop-Up Slip ‘n’ Slide
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B&T > Marketing > Opinions & Analysis > Campaign: Nova Partners With Slidestreet For Pop-Up Slip ‘n’ Slide
MarketingMediaOpinions & Analysis

Campaign: Nova Partners With Slidestreet For Pop-Up Slip ‘n’ Slide

Staff Writers
Published on: 7th January 2015 at 10:21 AM
Staff Writers
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2 Min Read

Nova Slidestreet slides around Australia this January – the first massive pop up slip ‘n’ slide in Adelaide, Melbourne and Sydney

Inspired by memories of our childhood, Slidestreet takes the very Australian backyard summer tradition of a few sheets of plastic, detergent and a hose to the next level. Slidestreet is a 315 metre pop up inflatable slip’n’slide, as long as two AFL ovals back to back and offers adrenalin-pumping slip-sliding fun.

Slidestreet premiered in Australia down the heart of the Perth Central Business District last month, and was seemingly popular among participants and spectators alike. Partnering with the Nova Network, Slidestreet will now roll out to the rest of the country.

After months of development and liaison with various councils, Nova Slidestreet will be the first organisation with 100% council approval to activate in Adelaide, Melbourne and Sydney.

With the location requirements ranging from busy streets to iconic landmarks, Nova Slidestreet will be popping up at;

  • Bartels Road, Adelaide –Sunday 18th January
  • Lansdowne Street at Fitzroy Gardens, Melbourne – Saturday 24th January
  • Parkes Drive, Centennial Park, Sydney – Monday 26th January (Australia Day)

Nova Slidestreet is a slide that’s more than a ride. The event will offer food trucks, live Nova broadcasts, DJs, pop up bars and more to keep participants entertained.

The event appears and vanishes within 24 hours, leaving only fond memories of a truly unique experience. One day, you’ll be sliding down the street in your boardies and the next, it’s back to peak hour and deadlines.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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