Lauren Quaintance

Lauren Quaintance

* Co-founder of boutique content marketing firm with a high profile in the industry as a commentator, keynote speaker and awards judge.* Highly strategic thinker with a proven ability to develop successful content-led campaigns for clients that resonate with large-scale audiences.* More than 15 years media experience in Australia, NZ and UK including editing high-circulation magazines Good Weekend, the(sydney)magazine, Metro and Sunday magazine.* Experience as an award-winning journalist who was twice named New Zealand's Magazine Feature Writer of the Year and has won prizes for travel, historical and investigative journalism.* Significant expertise in managing launches and relaunches of digital, newsstand, newspaper products including magazines, sections, websites and tablet apps.* High-level academic qualifications and prestigious fellowships from international universities including Columbia University (USA) and Oxford University (UK).
How To Stay On Message As Brands Go Global!
  • Marketing
  • Opinion

How To Stay On Message As Brands Go Global!

Is your business fake didgeridoos or Akubra hats? Well, this global rebranding story would rate a 0/10 for relevancy.

Opinion

by Lauren Quaintance

Lauren Quaintance
Is The Press Release Dead?
  • Marketing
  • Media

Is The Press Release Dead?

In appalling news for B&T staff's 14-hour pub sessions, this poster says it could be all over for the press release.

Opinion

by Lauren Quaintance

Lauren Quaintance
Business woman puts her feet up on her desk on the phone
  • Marketing

Is Brand Journalism A Farce?

Can you describe content marketing as journalism? Storyation's Lauren Quaintance asks the question.

Opinion

by Lauren Quaintance

Lauren Quaintance