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B&T > Santa Gets a Fashion Rebrand
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Santa Gets a Fashion Rebrand

Staff Writers
Published on: 18th December 2014 at 10:47 AM
Staff Writers
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Santa Claus has been in need of a fashion upgrade for at least 100 years.

Although St. Nicholas is instantly recognisable character with his red fur-lined jacket, black leather belt and boots with gold accents, he’s a little out of the times.

Recognising that Santa’s look was so last century, creators at Joint London imagined what Father Christmas would look like if he received an upgrade from high-end fashion designers, such as Alexander Wang and Kenzo (above).

See Santa’s other looks here. 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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