Santa Gets a Fashion Rebrand

Santa Gets a Fashion Rebrand

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Santa Claus has been in need of a fashion upgrade for at least 100 years.




Santa Claus has been in need of a fashion upgrade for at least 100 years.

Although St. Nicholas is instantly recognisable character with his red fur-lined jacket, black leather belt and boots with gold accents, he’s a little out of the times.

Recognising that Santa’s look was so last century, creators at Joint London imagined what Father Christmas would look like if he received an upgrade from high-end fashion designers, such as Alexander Wang and Kenzo (above).

See Santa’s other looks here




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