5 Marketing Benefits Of .melbourne And .sydney Domain Names

5 Marketing Benefits Of .melbourne And .sydney Domain Names

In today’s world of e-commerce, SEO and digital marketing, businesses understand the value of a recognisable and ‘searchable’ online presence, says top-level domain name specialists, Ari Registry Services.

But with over 280 million web addresses registered worldwide and all four letter .com combinations already taken, finding an available domain name that succinctly and accurately describes your business can be tough.

Fortunately for Aussie marketers, there’s a new way to reach your audience online via .melbourne and .sydney domain names like www.festival.melbourne.

.melbourne and .sydney domain names are now available to register for your organisation. Here are five reasons savvy marketers should innovate online with a new domain name.

1. Get the domain name you wanted

Because .melbourne and .sydney are new, there is a much greater chance that you can secure the short and exact-match web address you want.

Melbourne’s iconic Flower Drum restaurant was previously using the clunky and hard to remember www.flower-drum.com web address.

By adopting a .melbourne domain name and moving to www.flowerdrum.melbourne, they were able to claim the exact name they wanted which was far more memorable and to-the-point.

2. Dominate market verticals

With .melbourne and .sydney domain names, major brands and savvy businesses have the opportunity to dominate an entire market niche via the registration of premium generic domain names.

Domain names such as www.cafe.melbourne, www.electrician.sydney or www.bars.melbourne will be snapped up quickly by innovative businesses.

Will Bakers Delight or Brumby’s get www.baker.sydney? Will it be Avis, Hertz, Thrifty or Budget that gets www.carrental.melbourne?

3. Search Engine Optimisation (SEO)

A recent independent research study into the SEO impact of new domain names has found they can improve your position in search results.

German SEO specialists Searchmetrics compared search results in Berlin between .berlin domain names, their German .com equivalents and local .de domain names. The researchers found .berlin domains outperformed their competitors in 42% of searches, more than any other domain suffix. They achieved an average local ranking advantage of 1.18 positions.

Furthermore, Google’s Chief Information Officer, Ben Fried, presented on new domain names at the Google I/O conference in June 2014. He said:

“We’re really committed to making sure Google search works fantastically well across the whole 1,400 new Top-Level Domains that are going to come out…

“I think we’re all going to see how this plays out as these domains get adopted and used. Google search isn’t about favouring one Top-Level Domain over the other. It’s about allowing people to find things on the Internet. We hope that the new Top-Level Domains makes those things more memorable, makes them more meaningful, gives people better naming choices. But we don’t intend to have that have a negative effect on search ability…”

4. Brand and message recall

The loss of superfluous information in a domain name means web addresses under .melbourne and .sydney will become more memorable and relevant to consumers.

Take advertisements for example. You no longer need to include .com, .net or hyphens in your web address calls to action, which add no value to the campaign.

This can lead to greater message recall and increased engagement with your audience.

5. Improved trust and security

.com has little authority nowadays. Anyone can own a .com and this leads to a number of security and trust issues. Internet users have little insight into where a .com-based business is physically located or who is behind the website.

However, because only verified local businesses can obtain a .sydney or .melbourne domain, Internet users can feel confident they’re dealing with genuine and trusted entities.

New domain names such as .melbourne and .sydney provide an unprecedented opportunity to get the domain name you want, specifically target your local audience and own your market vertical online.

You can secure your .sydney and .melbourne domain names from Crazy Domains, Instra, Melbourne IT and Netregistry.




Latest News

ACA Create Space Census Shows Improvement But There Is Still A Long Way To Go
  • Advertising

ACA Create Space Census Shows Improvement But There Is Still A Long Way To Go

The Advertising Council Australia (ACA) has published the findings from the second Create Space Census, a program to measure and improve diversity and inclusion across Australia’s advertising industry. The second census was conducted in November 2023, two years after the first. Almost 2,500 people responded to the anonymous survey, which used Kantar’s Inclusion Index to […]

“A Natural Partnership”: AAMI & Suncorp Say Thanks To SES Volunteers This WOW Day
  • B&T Exclusive

“A Natural Partnership”: AAMI & Suncorp Say Thanks To SES Volunteers This WOW Day

This Wear Orange Wednesday, AAMI and Suncorp are showing support for SES volunteers with a dedicated WOW Day campaign in partnership with NSW and VICSES via OOH in both states. Mim Haysom, EGM brand & customer experience at Suncorp Group was in Albury, NSW yesterday for Channel Nine’s The Today Show celebrating the partnerships and […]

B&T Hack Among Adland Leaders Heading To Jail
  • Advertising

B&T Hack Among Adland Leaders Heading To Jail

In June, 100 senior executives from the media, marketing, tech and creative sectors will spend a night in prison as part of UnLtd’s Adland Bail Out event. They aim to raise awareness and money to help break the cycle of youth incarceration. The ‘inmates’ will swap their usual home comforts for prison uniforms, solitary confinement, […]

Agency Launches Moosebot ‘Intern’
  • Advertising

Agency Launches Moosebot ‘Intern’

Paper Moose playfully fuses the latest in large language models (LLMs) and robotics to drive a human-AI collaboration. The inaugural AI intern, Moosebot, is a 3D-printed monolith with a lucky mechanical arm and laidback Californian attitude. Powered by the latest LLMs and created entirely in-house using open-source tools, public APIs, a Raspberry Pi, and some […]

Honda Australia Appoints Howatson+Co To Lead Creative And Media In New Hybrid Agency Model
  • Advertising

Honda Australia Appoints Howatson+Co To Lead Creative And Media In New Hybrid Agency Model

Honda Australia has adopted a hybrid in-house and external agency model, appointing Howatson+Company to handle media and creative across its automobile, motorcycles and power equipment businesses. The full-service indy will work in conjunction with Lution to create a new in-house agency that aims to “optimise efficiency and creativity. As part of the move, incumbents including […]

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine