B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Data Fails You Don’t Want To Repeat in 2015
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Data Fails You Don’t Want To Repeat in 2015
FeaturedMarketing

Data Fails You Don’t Want To Repeat in 2015

Staff Writers
Published on: 5th January 2015 at 10:56 AM
Staff Writers
Share
2 Min Read
SHARE

Many have called 2014 the year of the data breach, yet despite a flood of media reports detailing breaches and leaks last year. Here’s what NOT to do in 2015.

Publicis and Omnicom Merger Dies
It was supposed to be a big win for big data. When Publicis Groupe and Omnicom Group announced a $35 billion mega-merger in July of 2013, the firms made a point of telling investors their combined scale would lead to greater efficiencies fueled by their combined pool of data and analytics-based insights. More than nine months later, the holding company behemoths parted ways, announcing the death of the deal.

Sony Pictures Hacked
In November, the film studio became the subject of a hack which has resulted in a stream of data leaks of unreleased film content, executive salary information, embarrassing email exchanges and celebrity contact information. As reported by The New York Times, alleged hackers Guardians of Peace are associated with the North Korean government, which is reportedly offended by an unreleased Sony film called “The Interview” about journalists involved in an assassination plot against North Korea leader Kim Jong-un. In addition to the cancellation of the film’s opening and damage to the Sony brand, the breach could have broader implications for U.S.-North Korea relations.

Ebay User Data Exposed
In May, hackers exposed personal data associated with 145 million users of the auction site, more than double the number of people affected by the Target data breach.

Uber Gets Creepy
Uber has come under fire for underhanded tactics used to defeat the competition and establish loyal clientele in new cities. But its “God View” capability also attracted critics. The option allowed privileged users to track Uber vehicles in a given city. Another more extreme version, reportedly called “Creepy Stalker View,” allowed viewers to watch where specific customers were traveling via the service.

For the full read, click here.

*Lead image source: AdAge

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 'Home Away From Home’, New Site, Tim Cook, Toro Company
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?