Data Fails You Don’t Want To Repeat in 2015

Data Fails You Don’t Want To Repeat in 2015

This story was originally published by

Publicis-Omnicom, Sony and eBay top the list of data-related bungles in 2014.

SHARE
THIS



Many have called 2014 the year of the data breach, yet despite a flood of media reports detailing breaches and leaks last year. Here’s what NOT to do in 2015.

Publicis and Omnicom Merger Dies
It was supposed to be a big win for big data. When Publicis Groupe and Omnicom Group announced a $35 billion mega-merger in July of 2013, the firms made a point of telling investors their combined scale would lead to greater efficiencies fueled by their combined pool of data and analytics-based insights. More than nine months later, the holding company behemoths parted ways, announcing the death of the deal.

Sony Pictures Hacked
In November, the film studio became the subject of a hack which has resulted in a stream of data leaks of unreleased film content, executive salary information, embarrassing email exchanges and celebrity contact information. As reported by The New York Times, alleged hackers Guardians of Peace are associated with the North Korean government, which is reportedly offended by an unreleased Sony film called “The Interview” about journalists involved in an assassination plot against North Korea leader Kim Jong-un. In addition to the cancellation of the film’s opening and damage to the Sony brand, the breach could have broader implications for U.S.-North Korea relations.

Ebay User Data Exposed
In May, hackers exposed personal data associated with 145 million users of the auction site, more than double the number of people affected by the Target data breach.

Uber Gets Creepy
Uber has come under fire for underhanded tactics used to defeat the competition and establish loyal clientele in new cities. But its “God View” capability also attracted critics. The option allowed privileged users to track Uber vehicles in a given city. Another more extreme version, reportedly called “Creepy Stalker View,” allowed viewers to watch where specific customers were traveling via the service.

For the full read, click here.

*Lead image source: AdAge

Please login with linkedin to comment

'Home Away From Home’ New Site Tim Cook Tizen Toro Company

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]