Sorrell’s S4 Makes Latest Play Snaring Tech Service Provider Zemoga

S⁴Capital has announced a merger between Zemoga and its new unitary brand Media.Monks, which is a significant first step towards building a third practice area around technology services.

Zemoga is a leading digital transformation services firm specialising in providing product design, engineering and delivery services to enterprise clients across multiple verticals. Founded in 2002 by DJ Edgerton as one of the first nearshore delivery providers in Colombia, Zemoga has offices in Los Angeles, New York and Wilton, Connecticut and delivery centres in the Colombian cities of Bogota, Cali, Medellin, and Baranqilla. With almost 400 technology specialists, their mission is to help clients like Bridgestone, Morningstar, Sony, Roku and others build better digital products and experiences.

The IDC Futurescape: Worldwide Digital Transformation 2021 Predictions report predicted that 65 per cent of global GDP will be digitalised by 2022 and this will drive over $6.8 trillion of direct digital transformation investments from 2020 to 2023.

A recent McKinsey survey concluded that as a result of covid-19, companies have accelerated the digitisation of their customer-facing and internal operations by three to four years and the share of digital or digitally enabled products in their portfolios has accelerated by seven years. With a four-year revenue CAGR of over 45 per cent per annum, Zemoga is perfectly placed to continue benefiting from these trends.

Sir Martin Sorrell, S⁴Capital’s executive chairman said, “We are delighted to welcome DJ and his colleagues to the S⁴Capital family. Marketing digital transformation involves at least three corporate functions – marketing, sales and IT. Entry into the technology services sector through Zemoga gives us the full capability to talk to the Chief Technology or Information Officer, as well as the Chief Marketing and Chief Sales Officer. We now have the full set.”

DJ Edgerton, Zemoga CEO and founder, said, “Merging with a powerhouse like Media.Monks is a natural next step in the evolution of Zemoga as our complementary service offerings, client portfolios and our common approach to disrupting the industry make for an exciting future all round.”

Wesley ter Haar, Media.Monks co-founder and S⁴Capital executive director, said, “Our focus has always been to build the very best creative and content on top of the foundational technology platforms that now connect companies to consumers. Zemoga’s ability to marry deep engineering skills across multiple platforms, at enterprise scale, coupled with best-in-class experience is a perfect fit. And yes…it’s already working.”

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