B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Snapchat’s COVID-19 “Opportunity”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Snapchat’s COVID-19 “Opportunity”
Technology

Snapchat’s COVID-19 “Opportunity”

Staff Writers
Published on: 18th June 2020 at 9:48 AM
Staff Writers
Share
4 Min Read
SHARE

While many businesses around the world have struggled under the weight of COVID-19 in recent months, for Snap – the company behind Snapchat – the circumstances have presented a unique opportunity.

“I think it’s been one of our most exciting periods since inception,” Snap Inc general manager ANZ Kathryn Carter told B&T.

“The last few months have really given the business a real opportunity and platform for people to embrace Snapchat and also to discover new functions and features.”

As early as the start of April, just weeks into lockdown, Snapchat was already recording record numbers, with video chat usage growing 50 per cent and 68 million users accessing news about COVID-19 through the app.

Data also showed a 37 per cent increase in Snaps being sent with a Lens AR experience during late March compared to late February. There are now over 170 million Snapchat users creating with AR lenses daily.

“From a platform perspective, we have more people utilising Snapchat than ever before. They’re using it more frequently and they’re spending longer on it,” Carter said.

She attributed this surge in usage to Snapchat’s authenticity.

“A platform like Snapchat, which opens to the camera and as closely mimics real-time communication through the power of the camera and video calling, has absolutely been critical in making sure people feel like they’re still connected,” she said.

Since joining Snap in 2016, Carter has been working to ensure Snapchat is not viewed as ‘just another social media app’.

She explained that this has never been more pertinent.

“The last few months have served to demonstrate and emphasise our different and unique philosophy, approach and commitment to our community,” Carter said.

The company last week made a raft of announcements around content, AR capabilities and community.

“Last week’s announcements help highlight how we are building a platform that provides a safe, positive and creative experience for our community and advertisers.”

With data showing Snapchat reaches around 90 per cent of 13-34-year-olds, the power of the platform is not lost on Snap.

That’s why the company has partnered with Headspace to help improve the mental health and wellbeing of its users.

The partnership includes access to guided meditations, premium content and a new friend check up feature.

“We are committed in matters such as wellbeing, knowing the importance of mental health for our audience as highlighted by our partnership with Headspace,” Carter said.

Another differentiator for Snapchat away from other social media platforms is its commitment to content creation.

The company has been championing vertical video for years now and last week revealed new content featuring content from Disney, ESPN, NBCUniversal, ViacomCBS, the NBA and NFL.

“We are continuing to invest in creating the best premium mobile content experience globally and locally to keep our audience informed, entertained and engaged, and with time spent doubling year on year, we know this is what they are seeking,” Carter said.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Snapchat
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?